BY | January 18, 2013

A turnaround seems to be awaiting Research in Motion. Its Z10, X10 BlackBerry 10 handsets will be available on Verizon, AT&T and T-Mobile and Sprint

BlackBerry 10 Come January 30th 2013 and things are going to change for better for embattled smart-phone manufacturer Research in Motion. Everyone from corporate honchos at Ontario, Canada based company to Wall Street analysts are very sure that it will turn the tide in the struggling company’s favor.

The company that once ruled the smart-phone market is struggling for around two years to match its products with those of the rising suns of the smart-phone market including Cupertino based Apple and Korean company Samsung. While it is struggling to hold its own, its competitors have surged ahead with new and far more sophisticated and better looking products during the last several years.

First it was Apple that beat it comprehensively with very innovative, ahead of the time products and then Samsung, bolstered by Google’s Android operating system, spread its influence across Asia, Europe and US. While the two prospered, Research in Motion continued to search a winning product that could impress its users and analysts.

After years of siding with BlackBerry handsets, even the most optimist and hard-core BlackBerry fans started deserting it by opting for better smart-phones like iPhone 4S and then iPhone 5 besides Samsung’s Galaxy S3 and Galaxy Note 2. But now analysts are sure that things are going to fall in line with the Ontario based company. BlackBerry 10 OS is set to be showcased in the much publicized RIM event on February 30 and features leaked suggest that it is much more improved that RIM had so far and is very competitive compared to iOS and Android.

Though earlier there were reports that Research in Motion will launch new handsets running on BB 10 OS after two or three months, but latest reports suggest that the company will introduce at least two new handset during its event on January 30. Its Z10 and X10 devices are set to be introduced along with the new OS. Thanks to its new OS, RIM is now seeing a renewed interest among consumers just before its January 30 launch date. There are also reports that as many as more than 75,000 apps would be available for download from the BlackBerry App World right from Day 1, and a number of images and videos of the devices, have spurred a substantial buzz for the brand as the launch date draws near.

There is increased interest among cellular operators in the US about the launch of BlackBerry 10 operating system and new handsets running on the said OS. After Verizon, AT&T and T-Mobile, Sprint has also announced that it will be carrying the upcoming BB10 devices, helping RIM complete a sweep of the four national carriers in the US. Besides the four, around 150 cellular companies across the world will be carrying the new and much more improved handsets.


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