BY | June 4, 2013

This is going to be the highest grossing film this year. Yeh Jawani Hai Diwani box office collection crosses Rs 75 crore, beat Salman Khan

Though their romance might have fizzled off-screen, but the pair of Ranbir Kapoor and Deepika  Padukone has definitely set the screen on fire with their sizzling chemistry sending their latest flick Yeh Jawani Hai Deewani ringing the cash registers at the box office.

According to the trade pundits, the film has collected Rs 75.11 crore within four days of its release. Produced by Dharma productions and directed by Ayaan Mukherjee of Wake Up Sid fame, the film is a rom-com that features the off-screen ‘on and off’ love birds Ranbir Kapoor and Deepika Padukone in the lead roles. This is the couple’s second film together after their 2008 film Bachna Ae Haseeno. The film also features Aditya Roy Kapur and Kalki Koechlin in supporting roles and a special dance number from Madhuri Dixit.

In the first weekend itself, the film collected Rs 62 crore from 3,000 screens across the country. In fact it broke the record set by Dabangg 2 which managed to collect Rs 61 crore from the 3,650 screens.

It revolves around Kabir Thapar aka Bunny (Ranbir Kapoor) who is a carefree boy who dreams travel the world and at the same time does not believe in the union of marriage. Bunny lives with his father (Farukh Sheikh) and step mother (Tanvi Azmi). Avi (Aditya Roy Kapoor) and Aditi (Kalki Keklan) are his best friends and though Avi loves Aditi he does not profess his love. The three friends plan to visit Manali when Naina (Deepika Padukone), a medical student classmate of Bunny also decided to join them. During the journey they fall in love with each other but decided to get apart due to the circumstances only to reunite eight years later.

Suniel Wadhwa, independent film distributor and trade analyst said: “YJHD has done miracles at box office. Its highest non-holiday box office earnings, if you compare apples to apples – beats Dabangg 2. This ‘badtameez blockbuster’ has not only conquered audiences’ hearts in India but worldwide. In India the film garnered around 62 crore at the box office during the first weekend and went to collect over Rs 12 crore on Monday, highest for any film so far. It can easily achieve a status of Rs 100 crore in first week itself. Overseas also Monday was strong. Show of Star Trek in Darkness was cancelled to accommodate YJHD in Burwood Sydney, Australia.”

Meanwhile some analysts believe that the reason behind the increased earnings of the film that is distributed by UTV Motion Pictures could be due to the increased prices of the tickets. Shaaminder Malik, senior film trade analyst and film distributor, said: “The ticket prices were increased in the range of Rs 20-50, which has increased the volume. The film has worked very well in multiplexes, but small single screen audience have not liked it too much, which is obvious considering it being an urban, youth focussed film. The film has done excellent business in multiplexes, considering it’s a non holiday release and the songs have become a rage in all the parties, marriages. Ranbir has shown calibre of being the next superstar of the Indian film industry. Negative about the film is only that it is too long and gets too slow sometimes.”

Interestingly the the film has also performed well in the Southern India, where generally Hindi films fail to do good business. Gaurav Verma, Director – India Theatrical Distribution, Studios, Disney UTV, said. “It is doing exceptionally well across India and even in territories like Tamil Nadu and Kerala where Hindi film business is very limited, it has collected really well. It’s being loved by everyone and we are confident it will create new benchmark at the Box Office.”

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