Xiaomi ties up with India retail chain The Mobile Store, Snapdeal to boost sagging sales
Xiaomi and Flipkartâ€™s marriage may be heading towards divorce. Though many thought that Xiaomi handsets became a major hit in India thanks to its association with FlipKart, but this seems to a wrong assumption. Had the company gone with any retailer, its handset would have been major success in the Indian market.
Chinese smartphone companyâ€™s handsets have what it takes to make them major hit in markets wherever it goes. Its handsets are better than competitors and cost far less than the competitors.
After around nine months of association, the two companies may be on the verge of split. It is needless to say that both the companies have benefited each other a lot. While it brought far more traffic to Flipkart as people competed with each other to get hold of the devices, it also ensured that Xiaomi was able to get going without losing any sleep on technicalities.
None the less, the Chinese smartphone maker believes that its sales has becomes sluggish. Now it is considering switching to Snapdeal or even Amazon. A report in the Times of India claims that â€œthe company is currently in talks with online marketplace Snapdeal to become its exclusive online partner. â€¦Xiaomi is unhappy with Flipkart as sales have been sluggish in the recent pastâ€.
It is already opting to associate with brick-and-mortar stores and is selling its handsets through The Mobile Store’s outlet in New Delhi besides Airtel too. Right now Xiaomi is selling its handsets including Redmi 1S, Redmi Note 4G, Mi 4 and Redmi 2 besides of course MiPad tablet. It is needless to say that Snapdeal will be a major beneficiary of Flipkartâ€™s move.