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Windows 10 will remain around, marketing will change as Microsoft will not dig its own grave

Windows 10 will remain around, marketing will change as Microsoft will not dig its own grave

Windows 10 will remain around, marketing will change as Microsoft will not dig its own grave

Software giant Microsoft has made it clear that its new PC operating system Windows 10 will be the last major version of the OS. But if you thought that the company was killing its own operating system, a golden goose for it for around two decades, you are simply mistaken.

The company wants change in its strategy and not in its operating system. The Redmond based tech giant may be learning something from its younger rivals and learning fast.

Recently, one of the top company executives, Jerry Nixon announced during the company’s Ignite conference that Windows 10 will be the “last version” of the dominant desktop software. He went on to add that instead of new standalone versions, the new version namely Windows 10 will be improved in regular installments, Microsoft said.

Latest Microsoft while making it more clear to the tech world across the world said it will offer updates for the operating system in future in an “ongoing manner”. Instead of new standalone versions, Windows 10 will be improved in “incremental updates”. Microsoft said in the statement that Nixon’s comments reflected a change in its approach to making its software.

The statement went on to add, “Windows will be delivered as a service bringing new innovations and updates in an ongoing manner”. “Right now we’re releasing Windows 10, and because Windows 10 is the last version of Windows, we’re all still working on Windows 10,” Nixon said at the conference, explaining how Microsoft launched Windows 8.1 last year while quietly developing Windows 10 in the background. The operating system will remain a permanent fixture, only marketing strategy will change.

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