Can Google Tablet give a tough fight to iPad?

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    Many people wonder if Google Tablet will give a tough fight to iPad? A new report by tech website DigiTimes stated that Google may be working on its own tablet and would be competing with the iPad or the Kindle Fire. The Taiwanese website also added that officials in Google’s supply chain are of the opinion that the company is targeting the Kindle Fire with its own 7-inch $200 tablet running on Android 4.0.

    Google exec Eric Schmidt had announced in December that Google was about to launch its own tablet computer – possibly a tablet branded Nexus.

    Schmidt added, “In the next six months we plan to market a tablet of the highest quality.”

    There had been previous rumours that Google and LG had partnered to build a tablet.

    Daniel Ionescu of PC World wrote, “The tablet market represents a slightly different challenge for Google than the smartphone market, where Android has already won (in sales). Google can either pursue Apple’s model to produce high-end tablets, where the biggest profits are, or it could pursue the media tablet market, where Amazon is taking a loss on the hardware and hopes to profit from sales from its content ecosystem, including movies, music, books and apps.”

    The tablet market so far has been dominated by Apple’s iPads. Apple iPads are dominating all other tablets by 10 to one in sales figures. NPD figures reveal that even among the non-iPad tablet sales, Android tablets are lagging behind HP’s discontinued TouchPad. Besides, within two months of its launch the easy-on-the-poacket Kindle Fire of Amazon has managed to snick the number two place after the iPad. Where iPad sells due to its awesome features and the glamour attached to the ‘Apple’ brand name, Kindles are a hot favourite because of their sheer affordability at 200 dollars.

    Having bought Motorola for $12.5 billion, Google is in a good position now to step in and set a benchmark among partner tablet manufactures, just like it did with Nexus smartphones.

    The tablet market is a different ballgame than the smartphone market, especially where Android is already a hot favorite as per the sales figure show. The options available before Google are not to produce high-end tablets, where the biggest profits are, or pursue the media tablet market like Amazon, by taking a loss on the hardware and hopes to profit from sales from its content ecosystem, including movies, music, books and apps.

    In the past, most of Google’s own-brand devices were constructed as an example to Android manufacturing partners of how the company envisions products carrying the OS. Nexus phones tanked in the market and failed to sell in large numbers, never really becoming a serious threat to other devices made by partner manufactures.