WhatsApp is now subscription, ads-free, announces FacebookÂ
WhatsApp has finally made a very welcome announcement that should be loved by its fans and users across the world. The biggest messaging service in the world has said that it is going free for common consumers, while it may levy some charges on businesses using it to connect with their users.
Facebook owned WhatsApp, that the social networking giant bagged by paying a staggering amount of $19 billion has more than 900 million users across the world. Every smartphone user in the world is expected to have WhatsApp installed. It is a great way to keep in contact with family and friends.
Last year the company also introduced calling feature on the messaging app, thus making it all the more desirable.
There is no denying the fact that most people have never paid a single penny to use the messaging app on their smartphone or tablet. WhatsApp has always been free to download and use for the first year. In fact, original users of the app, who joined WhatsApp when it started out six years back, were given a free lifetime service. But in recent years, the company introduced a subscription fee of 0.99 cents after the first free year.
While making the announcement, the company in a blog post said, â€œAs weâ€™ve grown, weâ€™ve found that this approach hasnâ€™t worked well. Many WhatsApp users donâ€™t have a debit or credit card number and they worried theyâ€™d lose access to their friends and family after their first year. So over the next several weeks, weâ€™ll remove fees from the different versions of our app and WhatsApp will no longer charge you for our service.â€
The company is also not going to start showing ads on the app. If you thought that it was doing to put ads on its website, company gives its own response. â€œThe answer is no. Starting this year, we will test tools that allow you to use WhatsApp to communicate with businesses and organizations that you want to hear from. That could mean communicating with your bank about whether a recent transaction was fraudulent, or with an airline about a delayed flight. We all get these messages elsewhere todayâ€”through text messages and phone callsâ€”so we want to test new tools to make this easier to do on WhatsApp, while still giving you an experience without third-party ads and spamâ€, the statement says.