BY | January 1, 2014

 

 

When it came to best and top Android and iOS apps, the year end saw App downloads records during the ongoing holiday season

Users have used the holiday season to download apps and have seet a fresh app download record this season, despite a slowing of the annual increase in a maturing market.

The data was mentioned by Flurry, a U.S. mobile analytic firm that tracks 400,000 of the world’s most popular apps to generate its data. Flurry stated that on Christmas Day the number of app downloads went up by 11 per cent since last year. The average day in December saw a 25 per cent increase in downloads. It also mentioned that despite the new record, last year the download rate went up 90 per cent on Christmas Day, as compared to other days. The average download rate in December last year was up 97 per cent.

The Flurry blog post read, “The slowing growth rates and smaller Christmas Day app download spike signal market maturation. Many consumers in Western Europe and English-speaking countries already have a smartphone and/or a tablet. “Fewer people are coming online with mobile for the very first time. Consumers who are on second, third or fourth devices have apps that they like and trust, and while they still download new apps, there isn’t much more impetus to do so on Christmas than any other day when they have a little downtime.”

Los Angeles Times also made a similar note and state that despite Christmas being the biggest download day, it still showed little growth from previous years. Analysis states that as people gift smartphones and tablets on Christmas, many fresh users turn to their gadgets and download apps. This makes it the biggest day for developers and software developers. Flurry further mentioned that the slowed rate is mostly from European countries where Christmas is a big holiday, but most already have smartphones and do not need fresh apps. Consumers are already on their second and third devices, often fourth, so they have already downloaded and installed their favorite and most used apps and softwares. However, in other countries where Christmas is not a big holiday and where the use of smartphones and tablets is now catching up, downloads are rising, and these countries make up the major bulk of downloads on the day.

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