This Facebook Search Feature IS Worrying Google: Why
Search giant Google may be staring in the biggest challenge in its history. Social networking giant Facebook that has already become a serious threat to its tech dominance has forced teh company to look it at both its shoulders and keep a close eye at its biggest adversary, Facebook.
But things may be far more serious than what it or anyone else would have thought. Facebook is reportedly testing an internal search engine for its mobile app.
There is no denying the fact that it is serious. For now, a few iOS users are seeing an “add a link” option next to the buttons to add photos, locations, and feelings. After users enter a keyword in the search bar, Facebook suggests related news articles to post. However, it is not clear if the update will be available to everyone, reported The Verge. Posting links to Facebook using a smartphone is quite cumbersome and therefore, the update may be aimed at tackling that problem. It could also be related to Facebook’s plan to get publishers to post content to its site directly.
There is more to it than meets the eyes. By hosting content and allowing users to search for stories in its own app, Facebook is not just trying to make it easier to read and share content but also preventing people from leaving the website.