Best and worst Super Bowl 50 commercials: Why Super Bowl 2016 ads lacked luster?
If you were not really able to enjoy the Panthers vs Broncos game in the Super Bowl 2016, I am sure you would have been compensated with some bone chilling performances from some of the Super Bowl 50 commercials.
While Super Bowl games are great and fought between two great sides, Super Bowl halftime shows and then super bowl commercials are equally great and equally talked about by the fans of the game, and critics too.
It must be kept in mind that the Super Bowl commercials come with a huge price tag. To be true, Super Bowl commercials cost the highest compared to any sport or any other event in the United States.
Super Bowl commercials commanded the highest premium this year with $166,000 a second slot. This means that a ten second ad fetched more than a million dollar. It is simply an astronomical sum and no enterprise will dare pay such huge amount if it was not value for money for the brand.
Nonetheless this year there were not many commercials that could force a smile on the faces of the spectators. T-Mobile turned out two commercials that made me smile. The first one employed Steve Harvey, who had an all-time gaffe at Miss Universe, taking a shot at competitor Verizon misunderstanding T-Mobile’s coverage. Later in the game, it was a bunch of lawyers from a competitor convincing Drake to change his “Hotline Bling” song to include clauses that would make his song more truthful regarding what their company was offering.
Another interesting ad that we can mention here was that of Doritos. The tortilla chip brand has been crowd-sourcing its Super Bowl commercials for the last many years. The brand came out with an enticing commercial showing a soon-to-be father eating the snack while his wife was given an ultrasound. All of a sudden, the baby starts moving in the womb to reach for his dad’s Doritos. When mom throws a chip, the baby leaps out and the next thing we know — well, there’s a happy, healthy baby.