BY | January 6, 2014

 
Things are looking extremely exciting despite extreme weather. Super Bowl 2014 date & time: Super Bowl 2014 ads cost spiralling. Car commercials will be fewer this year

Super Bowl 2014 is still almost a month away. But almost everyone seems to be talking about it as the NFL Playoff begins and enters into a very interesting phase. So things are looking very interesting despite the freezing cold that has enveloped the whole of the northern areas of United States. It is amazing as to how despite freezing cold, football fans are still able to gather enough courage to come out and root for their teams. A TV reporter was right when he said that the whole stadium looked full of sleeping bags as people were allowed to come with sleeping bags and quilts.

For watching matches in minus 10 degree Celsius one actually needs to have lots of courage and the affinity towards certain cause. And without doubt people love their football teams more than anything.

In the meantime this interest of people in the Super Bowl continues to get more and much more money to the NBL for every second of the advertising price. This has gone so high that till just a few years would have looked unthinkable. Price of ad has surged to as high as $4 million per 30-second slot. A top media and television analyst Jon Swallen says that “it’s the most expensive ad time on television by a wide margin”. He goes on to say that Super Bowl “marches to a very different beat than the rest of the TV business”.

As far as car companies are concerned, they are going to turn up in record numbers like every year in the past and Kia will be taking the lead. Reports suggest that Kia hits the half-decade mark, with advertising appearing in the fifth consecutive Super Bowl. Reports suggest that year they are touting their powerful new rear-wheel luxury sedan, the K900. A report about it says, “K900, it’s built on the same platform as the Hyundai Genesis and Equus and borrows a little bit from both. It shares some exterior dimensions with the Equus, including wheelbase and the width of its front and rear tracks, while offering your choice of a V6 or V8 engine like the Genesis. Aside from that, you can’t touch or see anything that would suggest the K900 is kin to a Hyundai. The engines available, however, are familiar and include the Tau 5.0-liter V8 and 3.8-liter V6 that both Korean automakers share. This is the first time anything wearing a Kia badge has offered eight cylinders, and it makes quite an entrance producing 420 horsepower. The 3.8-liter V6, meanwhile, produces 311 hp, and both engines are mated to an eight-speed automatic transmission”.

HYUNDAI
Korean car giant HYUNDAI never fails to amaze almost everyone and anyone. Last year the company came out swinging with multiple commercials. They released no fewer than five ads, with the fan favorite being “Team” in which a band of scrappy neighborhood kids takes on a group of bullies in a game of pickup football. Reports suggest that may be due to spiraling cost the company may be going for far fewer ads –just 2 to be precise –to keep date with the Super Bowl.

This time around Hyundai is only running two ads. We’ll get you the story on those ads as soon as we can. Side note: they will mark the seventh year in a row in which Hyundai has aired a Super Bowl ad (or five).

GM (CHEVROLET)
General Motors have amazed the world by appointing a woman as their CEO. Mary Barra is the first female CEO of the company in its entire history. Now they plan to roll out no fewer than 12 new cars and trucks during 2013 and 2014. And the icing on the cake? Super Bowl commercials, baby! The rumors say that GM’s commercials will be focused primarily on its Chevy brand.

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