BY | February 10, 2013

There is a sort of renewed enthusiasm about it in the market and reports suggest that Sony PlayStation 4 price may be around $400

By Aaqib Raza Khan

Game consoles are a serious business, and Sony is eager to make the point clear with its forthcoming PlayStation 4 gaming device. PlayStation is Sony’s flagship game-console development arm, which is popular around the world.

PlayStation 4, or ‘Orbis’ as some reports claim the name to be, has been in news and rumor-mills since a long time, with leaked specifications or pricing debates flowing around the world wide web. There have been discussions about Sony’s next possible step in the slowing, yet increasingly competitive market. Amid all the speculations, Sony recently announced a PlayStation event scheduled on 20th February, which has only increased the noise concerning the hit gaming platform.

Sony’s PlayStation series has seen sluggish sales in the last two years. PlayStation last release PS Vita was also not able to achieve any exceptional feats, which added to the company’s disappointment. Sony has thus its objective cut out on what it needs to achieve with its next PlayStation. The company would be hoping to pull off the PlayStation 2 story once again. PS 2 is Sony’s best-selling gaming console, of which the company has announced to stop production in a phased manner.

Sony needs to reach out to more and more number of customers in a dwindling market, and for that it needs to push in an innovative new device at just the right price. The new device should be a powerful device which is future ready in terms of technology and entertainment features. The current market speculations peg the price to be somewhere around $399 – $499 at the launch. PlayStation 3 had a price tag of $599 at the time of launch, and Sony made it clear then that it won’t be applying such premium pricing on future devices.

Some people familiar with the development have reported the next PlayStation to feature Advanced Micro Devices Radeon HD graphics chips and a highly advanced processor capable of rendering 240 frames per second. The futuristic gaming console is also reportedly based on eight AMD Jaguar x86 cores and the optical disk drive is capable of playing Blu-ray disks. It is also able to run stereo-3D content in full HD resolution of 1920×1080. The display of the device is future ready in the sense that the video content can upscale to suit the ultra high definition format of 3840×2160 resolution.

Sony PlayStation 4 faces competition from rival tech giants, Microsoft Xbox and Nintendo Wii. There are also other small yet promising manufacturers who may just make Sony’s ascent an uphill task, such as the latest Android-based gaming console ‘Ouya’, announced recently at a price point of $99.

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