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Samsung vs Apple in India: Fight for premium smartphone market intensifies with Galaxy S6, S6 Edge launch

Samsung vs Apple in India: Fight for premium smartphone market intensifies with Galaxy S6, S6 Edge launch

Samsung vs Apple in India: Fight for premium smartphone market intensifies with Galaxy S6, S6 Edge launch

Korean tech giant Samsung has come out with its flagship handset(s) in the Indian market amid unprecedented excitement for the two devices. Both the handsets are nothing short of exceptional and people are awaiting their arrival in the Indian market.

Though the two handsets are pricey, but there are even pricier handsets available in the market and they are selling as if they were coming for free. Apple’s iPhone 6 and iPhone 6 Plus are breaking all sorts of smartphone sales records from U.S. to China and from Australia to Europe and their sales have shown no sign of subsiding in recent months.

Not just the two handsets come with exceptional specifications, features, build quality, they are, according to Android fans, a hope that finally there are once again handset(s) that will establish the supremacy of Android again. Samsung seems to be the trendsetter in the Android smartphone market.

samsung galaxy s6 and s6 edgeNow today the handset has finally been showcased in the Indian market too where Samsung had complete dominance till very recently. Though it remains the biggest smartphone vendor here, Micromax has come very close to unseating it.

Meanwhile the handsets’ prices have been announced. The Galaxy S6 will begin at Rs 49,900 for 32 GB version, Rs 55,900 for 64GB version and Rs 61,900 for 128GB version. On the other hand the Galaxy S6 Edge will be priced at Rs 58,900 32 GB version, Rs 64,900 for 64 GB version and Rs 70,900 for 128 GB version.

Both the handsets come with impeccable features and premium build quality. When it comes to specifications, both the handsets come with impeccable specs, though some people will be feeling let down by the fact that the battery in the handset is fixed and cannot be taken out like the iPhone 6. Samsung Galaxy S6 comes with 5.1-inch Quad HD Super AMOLOED display with 2560 X 1440 resolution, translating into 577ppi. S6 Edge comes equipped with 5.1-inch Quad HD Super AMOLED. It is dual edge display. The two handsets come with Corning Gorilla Glass 4 for protection. They have Samsung’s Exynos 7 Octa-core processor with two quad-core processor clocked at 2.1 GHz and 1.5GHz respectively and 3GB RAM.

But these are not the only exciting aspects of the two beats. Galaxy S6 and Galaxy S6 Edge come with 14 namometer mobile processor with a 64-bit platform, new LPDDR4 memory system and UFS 2.0 flash memory. The two come with 16MP main camera in the rear and a 5MP front facing camera. As far as battery is concerned, Galaxy S6 has 2,550mAh battery, while the Samsung Galaxy S6 Edge has a 2,600mAh battery and come with universal wireless charging. The handset run on Android 5.0.

In the meantime there are now confirmed reports that Microsoft’s Office apps will come pre-installed in some Samsung tablets and smartphones too running Google’s Android system, extending an agreement to put some Microsoft apps on the new Samsung Galaxy S6 phone. The software giant said that the Korean smartphone maker will pre-install Word, Excel, PowerPoint, Skype and its note-taking and cloud storage apps on certain tablets and smartphones.

With the launch of Samsung’s two great looking devices and its officials claim that both were immensely better than Apple’s two recent iPhone versions namely ipHone 6 and iPhone 6 Plus, the fight for premium smartphone market has intensified once again. While Samsung might still boast being the top selling brand in the Indian market, in the last more than one year its market share is heading south. A report in Indian Express says, “As Samsung continues to battle out Apple in that “barely 1 per cent” premium smartphone market, it is worth noting that the battle is not Samsung vs Apple. The real battle is iOS vs Android. If Samsung is fighting Apple then they have to be superior on the software front and overall user experience. Samsung’s new “metal and glass” devices “build from scratch” still run the TouchWiz UI”

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