Samsung Galaxy S7 Draws Mixed Reactions: Outshines Apple iPhone 6, will fight iPhone 7
Barcelona, 22 Feb. 2016: Korean tech giant Samsung has given its best this time. The sort of excitement that the newly launched handsets Galaxy S7 and Galaxy S7 Edge are creating makes it apparent that the top smartphone maker has succeeded in satisfying its fans across the world.
Samsungâ€™s twin handsets were talk of the whole tech world for the last few weeks and as the release date neared the excitement continued building. While LG too has launched its flagship handset, but people seem to be immersed in nothing but the two handsets that the top smartphone maker launched.
It must be kept in mind that LGâ€™s G5 is a great and potent handset that would have made headlines on any other day, but the two Samsung beauties eclipsed it completely. The tech giant launched its flagship smartphone Galaxy S7, its curved-screen companion Galaxy S7 Edge and Gear 360 camera that will take the high-end smartphone war to a new high.
While talking during the launch D.J. Koh, president of mobile communications business, Samsung Electronics said “We believe in a world that is brighter, sharper, more convenient, and more fun. We strive to deliver on that vision with the Galaxy S7 and Galaxy S7 edge by marrying elegant design with functionality and providing a seamless mobile experienceâ€. Anshul Gupta, research director at Gartner said that Samsung is at a juncture where it needed a device which can turn around its fate of slowing smartphone sales.
He went on to add, “Its new Galaxy S7 and S7 Edge are much better and a refined version of its previous version. There are some really nice enhancements like camera, dual SIM/expandable memory. However, with similar look & feel and changes mostly inside it will be difficult to draw customer to retail for replacementâ€.
If the launch was not exciting enough, it was made all the more enticing by Mark Zuckerberg. Facebook chief executive Mark Zuckerberg made a surprise appearance during the launch, announcing that his company and Samsung are teaming up to push virtual reality (VR) features in smartphones and social networking experience. The 5.1-inch Galaxy S7 and 5.5-inch Galaxy S7 Edge are constructed with 3D glass and metal and given ergonomic curves for a comfortable grip. The new Galaxy devices look similar to its predecessors Galaxy S6. The Galaxy S7 Edge features curves on all four sides.
In the meantime the handsetâ€™s new Always-On Display gives users a simplified, zero touch experience to check about a missed call or SMS. Both the devices are IP68 water and dust resistant. The new phones have advanced cameras for high-quality images. The company has introduced the first dual pixel camera on Galaxy S7 and Galaxy S7 Edge smartphones, delivering brighter and sharper images even in low light. The Dual Pixel technology gives clear photos with a brighter lens with wider aperture and bigger pixel.
There is no denying the fact that Samsung has taken the smartphone war to the next stage. The camera has a faster shutter speed and a more accurate autofocus even in low-light conditions. Galaxy S7 and Galaxy S7 Edge deliver fast wired and wireless charging technology. Additionally, the hybrid SIM card tray allows users to insert a microSD card for up to 200GB of additional storage. Samsung also made significant hardware and software updates to optimise gaming performance on Galaxy S7 and Galaxy S7 Edge.
When it comes to processor, both the handsets are power-packed. The Samsung Galaxy S7 runs on an Octa core (2.3GHz Quad + 1.6GHz Quad), 64 bit processor and has a 4GB RAM. It has a 2560 X 1440 (534ppi) 5.1-inch Quad HD Super AMOLED display with Dual Pixel 12-megapixel (F1.7) rear and 5-megapixel (F1.7) cameras. Samsung Galaxy S7 Edge runs on an Quadcore (2.15GHz Dual + 1.6GHz Dual), 64 bit processor and has a 4GB RAM. It has a 2560 X 1440 (577ppi) 5.5-inch Quad HD Super AMOLED display with Dual Pixel 12-megapixel (F1.7) rear and 5-megapixel (F1.7) cameras. Both phones runs on Android 6.0 (Marshmallow) operating system.
Then there are other upgrades too. The powerful processer and bigger battery capacity (3,000mAh in Galaxy S7 and 3,600mAh in Galaxy S7 Edge) ensure longer playing time, and the internal cooling system keeps the device from overheating. The smartphones have an enhanced Galaxy experience in VR apps and games. “Together, this is by far the best mobile VR experience you can offer,” Zuckerberg added. The devices are protected by Samsung KNOX, fingerprint scanning and advanced tokenization and have NFC (Near Field Communication), MST (Magnetic Secure Transmission) and Barcode technology, making mobile payments easy.
Meanwhile the tech giant also showcased a new spherical camera called the Gear 360 that connects to Samsung’s phones to capture, view and share 360-degree video and still images. The device is designed to supplement Samsung’s Gear VR headset and related software. So amazing products indeed.