BY | February 13, 2013

Indian smart-phone market is expanding at breakneck pace. After leading smart-phone manufacturers, the market is being flooded by affordable handsets and tablets of all sorts. The phablet market is also becoming very competitive with entry of new players in the market. After Micromax, Karbonn and Lava, it is the turn of more players to launch their wares in the Indian market. The good thing is that all these players are launching affordable handsets for the consumers in the country, but the bad thing is that a lot of these products may not look reliable to consumers. But thankfully MTV Volt is a good bet in the market.

Tablets came and started their rule. Now is the turn of phablets to turn on the heat. The market has seen so much potential in the new device segment that everyone is jumping in to cash on the craze. The latest being entertainment and lifestyle brand and TV channel MTV, which has entered the phablet market in partnership with Swipe Telecom.

The latest release is a part of a grand vision which the partnership between the two companies envisages. Together they are expecting the sales to reach the figure of Rs 25 crore in the next two years with new models lined up for release which includes both smartphones as well as tablets.

The first release comes in the form of MTV Volt, a six inch 3G phablet with dual SIM capabilities. The phone is based on Google’s Android operating system featuring version 4.1 (Jelly Bean). It also has an 8 megapixel camera on the rear and a 1.3 megapixels front facing camera. All this while, one of the best features tilting the balance towards this phone is an attractive pricing. The phone has been launched at Rs 12,999. Other similar phones include Micromax Canvas A116 HD which is priced at Rs. 15,000 and Samsung Galaxy Grand which carries a price tag of Rs. 21,500, but both of them fall short of screen size by a full one inch. Additionally, there are no other six inch phablets in the Indian market yet.

Volt, licensed by MTV from the California based tech company Swipe Telecom has got some really nice features bundled to it. The device is a dual-cored power-house, having a 1 GHz MediaTek MTK 6577 processor in a dimension of 158.5 x 88.6 x 11.3 mm. The phone has 512 MB of RAM and 4 GB in-built memory which can be expanded to 32 GB with the help of a microSD card. The smartphone weighs just about okay at 239 grams, which makes it easy to handle.  The screen resolution is 854 x 480, which is not HD.

The phone also packs in other premium smartphone features, such as, Bluetooth 4.0, Wi-Fi 802.11 b/g/n, micro USB 2.0 and 3G connectivity options. It also boasts of an unheard and unconventional battery backup of 3,200 mAh, which promises to keep the device going on for a long time before asking for a recharge.

As with other brand engagements of MTV, Volt also is targeting the youth as its primary customer base. Sandeep Dahiya, SVP and Business Head (Consumer Products) – Viacom18, said at the launch that MTV Volt is made keeping the young generation in mind. “MTV Volt is a ‘made to order’ product for the generation that’s constantly communicating, entertaining and socializing. With features that address their needs and price-point that suits their pockets, we’re confident about MTV Volt by Swipe, to generate a great response”, he said.

The MTV-Swipe Telecom partnership has promised to keep the market abuzz with other exciting new launches in the next few quarters. Is the competition listening?

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  • xtech45

    Quote :Additionally, there are no other six inch phablets in the Indian market yet. End Quote
    Karbonn A30 (5.99 inch) and Byond phablet pIII both are six inches screen.
    Pls get your facts correct before posting.

    Thanks
    Alli