Business

Motorola says it does not have any plans for offline handset sales in India

Motorola says it does not have any plans for offline handset sales in India

Motorola says it does not have any plans for offline handset sales in India

Motorola, the maker of Moto X, Moto G and Moto E smartphones that of late has enjoyed great success in the country has made it apparently clear that it was happy with the online success that it had achieved in the Indian market thanks to its association with Indian e-commerce site Flipkart.

The company officials say that they have no plans at all to enter the offline market once again. Motorola used to sell its smartphones through brick-and-mortar showrooms. But ever since the smartphone market started expanding, it had little or no luck in India. But then last year it came out three smartphones and aligned with India’s top e-commerce site. And since then it has never looked back.

The three handsets, particularly Moto E and Moto G and now their newer versions have gone on to become massive success. Flipkart’s easy access to people, its cash on delivery option along with unbelievable specs of the handsets ensured that people remain glued to it.

moto-turboBut then another smartphone maker Xiaomi became even a bigger success riding high, again, on Flipkart’s shoulders. Now after around a year of its launch the company has gone offline too and now stores are also selling its handsets.

Motorola is not going to fall for the offline model again. Motorola officials have said that they don’t want to follow Xiaomi and allow offline sale of their handsets in India. Amit Boni, the India business head of Motorola, was quoted by Times of India as saying “It is important that when you take a strategic bet, you stand by it and make it work. That’s what we are doing with the Flipkart partnership. You need to look into other channels of sales only when your present channel is not sound enough”.

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