Microsoft Surface Phone release date months away, wait to be long: Update
Mobile World Congress has ended. A large number of smartphones of all makes, brands, sizes, specs were introduced. But a handset that many thought will be coming during the MWC 2016 in Barcelona disappointed nerds as it never came there.
The smartphone in question is Microsoftâ€™s Surface phone. The yet to be showcased handset from Microsoft is being rumored for a while now. For the last several months rumors about Surface Phone release date, specs and other details have been doing the rounds. Many â€˜expertsâ€™ have claimed that the Surface Phone from the Redmond based software giant will prove to be iPhone killer.
There are reasons to believe that Microsoftâ€™s struggling Lumia series of handsets are going to be a thing of past and the software giant will fill the gap with top of the line Surface line of handsets. The company has won accolades for its Surface Pro tablets and it aims to repeat the same success in the smartphone segment as well. It believes that Lumia being an old brand cannot make itself feel desirable.
A Forbes report says that Microsoft is fiddling with the idea of launching a top of the line Surface Phone with the highest possible specs. â€œâ€¦there is the question of the Surface Phone, and here I think Microsoft is leaning more towards the luxury car model. Given the specifications of the Surface Book, Microsoft must surely be setting up a Surface Phone to have the same ultra-high levels of style, power, capability and attention to detail. Which wonâ€™t be cheapâ€ says the report.
It goes on to explore the idea further, â€œWhile the Surface brand covers the mid-range tablet market with the perfectly competent Surface 3, the Lumia range able to fill the low and mid-range smartphone markets (with the Lumia 650 and 950 family respectively). The way is clear for the Surface Phone to deliver a flagship handset with the highest possible specifications. The price doesnâ€™t matter, because the primary goal is not to sell the hardware to a customer â€“ it is to sell the idea of Windows 10 and the cloud to consumers, to manufacturers, and to the mediaâ€.
Sometimes ago Microsoftâ€™s Chief Marketing Officer Chris Capossela himself talked about the Surface phone saying, â€œâ€œWe need more breakthrough work â€¦ with Surface we had a bunch of early misfires, but that notion of a tablet that could replace your laptop â€” that notion of saying, â€˜Hey, Apple wants to sell you an iPad and they want to sell you a Mac, we think thereâ€™s one device that exploits the seam between those two devicesâ€™ â€” we need some sort of spiritual equivalent on the phone side that doesnâ€™t just feel like a phone for people who love Windowsâ€¦It has got to be a phone thatâ€™s sort of like â€˜wow, thatâ€™s a real shocker,â€™ or â€˜thatâ€™s a real breakthrough,â€™ and has got to make me pause before I buy my 17th iPhone, and we need time to actually go built that.â€