Business

Microsoft Surface Phone to replicate the success of Surface Pro 4

Microsoft Surface Phone to replicate the success of Surface Pro 4

Microsoft Surface Phone to replicate the success of Surface Pro 4

Microsoft has always tried to copy its software success in hardware sphere too. And the one sector where it has done everything to succeed is smartphone market.

Nonetheless despite all its efforts and after spending billions and billions of dollars it is almost as far away from testing success in the smartphone market as it was several years ago. To get a foothold in this very promising market it went on to buy Finnish smartphone maker Nokia. But this too doesn’t seem to have helped the company a bit.

Nonetheless the smartphone maker is not going to give up hope of making it big in the smartphone market. On the contrary, the success that its tablets and a newly launched convertible in the form of Microsoft Surface Book seem to have strengthened its resolve to succeed in the smartphone market.

surface-pro-4 imageIt must be kept in mind that the success in the smartphone market hasn’t come to the Redmond based tech giant all in a sudden. It had to endure failure after failure and lots of criticism before the Surface Pro 3 became a huge hit. This has been followed by the success of the Surface Pro 4. Now there are reports that the company is actually developing a last-gasp ‘iPhone killer’ in its bid to take on Apple and Google.

While talking about it Microsoft’s CMO Chris Capossela said “We need some sort of spiritual equivalent on the phone side, that doesn’t just feel like a phone for people who love Windows…I think we have to do more breakthrough work’ to make Apple fans ‘pause before they buy their 17th iPhone”.

The company has been struggling with smartphone sector right now where its marketshare is just 3% globally. Capossela says, the Microsoft Surface Pro tablet line succeeded by merging the laptop and tablet into one device, providing the best of both worlds.

Now there are reasons to believe that the software giant is trying to do the same with its Surface Phone. The company had launched unveiled two smartphones namely Lumia 950 and 950XL, with prices starting at $549 and $649 respectively staring in November along with the launch of Surface Pro 4 and Surface Book.
Nonetheless both the handsets despite being appreciated by the reviewers and smartphone fans didn’t succeed in the market.

Microsoft has improved its operating system by several notches. Windows 10 Mobile, the company’s latest smartphone operating system, has a feature called Continuum which lets you hook your phone up to a TV or monitor and use it almost like a PC. Previously, it had been rumored that Microsoft is giving the Surface Phone an ability to run full Windows software, not just apps from the Windows Store market, according to Tech Insider.

Despite making impressive looking handsets the company’s efforts have proved in vain. Marco Chiappetta, while writing in the Forbes says, “Unless the Surface Phone is head-and-shoulders better than every other smartphone on the market, the phone on its own won’t be enough to convince users already entrenched in either the Android or Apple AAPL -1.90% / iOS ecosystems to make the switch. I am a long-time Windows Phone user and believe the platform has merit and is desirable over competing platforms for a number of reasons, but I am part of a tiny minority. Current perception of the platform and its devices, the “app gap”, and the relative difficulty finding Windows phones in the marketplace all play a role in holding the platform back, however”.
Marco Chiappetta, while writing in the Forbes says, Unless the Surface Phone is head-and-shoulders better than every other smartphone on the market, the phone on its own won’t be enough to convince users already entrenched in either the Android or Apple AAPL -1.90% / iOS ecosystems to make the switch. I am a long-time Windows Phone user and believe the platform has merit and is desirable over competing platforms for a number of reasons, but I am part of a tiny minority. Current perception of the platform and its devices, the “app gap”, and the relative difficulty finding Windows phones in the marketplace all play a role in holding the platform back, however.

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