Microsoft Band 2.0: USA, UK, Canada markets will determine its success or failure
Microsoft Band 2 is making headlines days before its arrival in the market. Despite low level of expectations, the band is making headlines due to several reasons.
People are excited due to the fact that they want t to see the wearable from Redmond company as it is expected to remove the shortcomings that people faced in the first version.
Nonetheless the wearable has been overshadowed by other products from the same company. Microsoft is also slated to introduce new version of its very successful Surface Pro 4 tablet and at least two Lumia handsets. These products seem to have completely eclipsed the forthcoming wearable device from software giant. But people who have been looking forward to better Microsoft Band 2 are not going to let go this opportunity. They will grab it with both their hands.
The first wearable from Microsoft is not even a year old. The first Band was criticized by both analysts and users for being too uncomfortable and looking quite awkward to wear. Reviewers also ganged up on its unattractive design, poor battery life, and unfortunate handling of notifications. Now there are reports that all these issues are going to be a thing of past.
Microsoft Band 2 is reportedly coming with a curved display. With large variety of sensors, curved display and improved battery life, the band will give a run for money to its market competitors.
As far as sales figures are concerned, Microsoft was among the laggards and didnâ€™t even appear in the top five or even top seven makers. A report has this to say, â€œIndicative of how the Band is faring compared to other wearables in the market these days, based on the inaugural report of the IDC, FitBit and Apple led the pack, shipping 4.4 million and 3.6 million units, respectively, of their own smart wearable productsâ€¦Samsung was at No. 5, having moved 600,000 units followed by Jawbone and Huawei. Microsoft was not even on the top seven vendors of smart wearables, which means the sale of the Band is way below than both projections and expectationsâ€.