Business

Honda Amaze outsells Brio & City in India: 4,852 Amaze sold in April

Honda Amaze outsells Brio & City in India: 4,852 Amaze sold in April

This must be a great news for Japanese car manufacturers. Recently launched Honda Amaze sedan outsells Brio & City in India. 4,852 units of Amaze were sold in April alone

After outclassing rival Swift Dzire, the latest offering from the house of Honda- Amaze- has even outshined its siblings Honda Brio and Honda City in terms of sales in the domestic car market. By registering a sale of 4,852 units in the month of April alone, Amaze has achieved the cult status of being “top selling car of the year.”

Despite being popular four wheels, Brio managed only 1628 units while City managed mere 1917 units being sold in April. These figures appear miniscule in front of Amaze figures.  According to the research, following the launch of amaze, both Brio and city are facing a slow decline, despite the top selling cars till some back.  The major reason  behind the lagging of these two cars is the absence of diesel variant. For a country like India that is obsessed with mileage and the diesel variants, Amaze, having a 1.5 liter oil burner under its hood has definitely captured the market.

The Amaze is Honda’s first compact sedan in India and also the first vehicle to have a diesel engine under its hood. Two engine options are available for this vehicle, one of which is 1.2 liter petrol motor while the other is a 1.5 liter diesel motor. Power outputs produced by the two engines are 87 bhp and 99 bhp, respectively. In its segment, the Amaze is posing stiff competition to the current market leader, Maruti Suzuki Swift DZire. Infact Amaze diesel is the most fuel efficient sedan in the country at present, generating an ARAI-certified mileage of 25.8 kmpl.

The analysts are of the view point that once the diesel variants of City, Brio and Jazz are launched, the sales number would defiantly see and hike. Further, the sales of Amaze has helped the company is recording a 20 per cent sales growth during April 2013. Therefore, the future of Honda’s diesel arsenal looks promising in terms of both sales and share in the Indian auto market, for the Japanese auto maker.

Within three weeks of its launch, amaze has recorded a booking of 22,000 cars, thereby rendering the dealers struggling to fulfill the increasing demand. Most enquiries pertaining to Amaze are rapidly being converted into confirmed bookings.

The new Amaze is available at a starting price of Rs. 4.99 lakh for the petrol variant. Prices of the vehicle range from Rs. 4.99 lakh to Rs. 7.60 lakh (all prices ex-showroom, Delhi). It is available both with manual and automatic gearboxes. As per reports, Honda can build 4500 to 5000 units of the Amaze every month due to production constraints. Vehicles such as Brio, Amaze, Civic, CR-V, City and Accord are being manufactured at the Greater Noida facility. Only 3000 Amaze vehicles were built to handle the initial lot of bookings.

On its launch,  H. Kanayama, President and Chief Executive Officer (CEO), Honda Cars India Limited, had said: “Amaze has been developed keeping in view the Indian customer’s needs. It is Honda’s answer to Indian customer’s longstanding demand for a Honda diesel and should have a strong acceptance. We have worked on aggressive localization overcoming many challenges in terms of timelines, technology and costs to launch Amaze at an attractive and affordable price.”

More in Business