BY | February 10, 2014

It is a complete entertainment package for cinemagoers. Hasee Toh Phasee two days box office collection is Rs. 11.25. Word of mouth publicity doing wonders for it.

Hasee Toh Phasee, a Karan Johar film is doing exceedingly well. A low budget film with two very young hero and heroine, the film seems to have attracted youths in their twenties in large numbers. Despite debuting merely one or two years ago, they seem fresh faces in an industry where actors in their late forties still rule.

For young twenty something or below thirty actors, especially boys seems the toughest nut to break in India’s booming industry. Siddharth and Parineeti Chopra were selected for the film after intensive auditioning and with their scintillating performance they have ensured that the film actually does well at the box office.

Prior to the launch the two actors actually went campaigning in many hotspots more importantly in schools and colleges. Karan Johar actually targeted these places that bring the largest cinema going population in the society.

Meanwhile the film’s box office collections are going up substantially. On day one the collection was not very good, but things improved on subsequent days and on day two the collection went up by as much as forty percent from its opening day.

On the day one of the launch of Hasee Toh Phasee, its box office collection was just Rs. 4.85 crore. Nonetheless it went up substantially on Saturday and collected Rs. 6.40. the producer of film was impressed with the performance of the film as Karan Johar sent a tweet “Thank you for the immense love and appreciation for #HaseetohPhasee…a film I am extremely proud of.” Rs 11.5 crore collection in just two days for such low budget film seems encouraging indeed.

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