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Google’s claim of driving just 10% news traffic laughable, Alexa may be the best judge

Google’s claim of driving just 10% news traffic laughable, Alexa may be the best judge

Google’s claim of driving just 10% news traffic laughable, Alexa may be the best judge

Recently social networking site Facebook said that it is not complete internet. But if you ask a layman about its rival and search engine giant, he or she will certainly claim that Google, if not whole of the internet is at least half of it. Not many others, even techies, will differ from it.

And when it comes to search on the net, whether you are its fan or its detractor, you will have t depend on it one way or the other. This is fait accompli. You cannot avoid Google if you want to search on the internet. It has become almost synonymous with the internet and not many people complain.

Google must be proud of the sort of complete control it has over internet at least when it comes to search. But recently the company claimed that it controlled just ten percent of the news traffic. But before long it had to eat its words and retract.google 16 birthday

While commenting on Google’s claim that it controlled just ten percent of the news, The Guardian – said the figure was “nonsense.” It is being said that this figure was actually expected to act as a counter-argument to the European Commission’s decision to formally accuse Google of illegally abusing its dominance in the web search market.

Amit Singhal, Google’s senior veep for Search said that though Google is the highest-used search engine, nonetheless it has never actually misused its dominant market position. While talking about the increasing competition he says, “when it comes to news, users often go directly to their favourite sites. For example Bild and The Guardian get up to 85 percent of their traffic directly. Less than 10 per cent comes from Google.”

It didn’t take very long before rebuttal came from The Guardian. Chris Moran, one of the editors at the Guardian said, “Just to be absolutely clear … this is nonsense.”

You don’t need to research much. Just go to Alexa and ask it as to how much traffic The Guardian gets from which sources. Here is what information we receive.  At least 32 percent traffic comes to the Guardian from Google.

Percent of Unique Visits

  1. google.com                27.4%
  2. facebook.com           9.3%
  3. reddit.com                  5.3%
  4. google.co.uk              4.2%
  5. t.co                                             3.3%

 

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