Google Speeds News to Smartphones With AMP To Beat Facebook Instant Articles
Google Speeds News to Smartphones is going to be Googleâ€™s first tough and clinical response to Facebookâ€™s efforts to attract users from the search giant. The tech giant has said that now Google Speed News will load four times faster on smartphones and tablets compared to Google News on desktop.
The search giant had given an insight to its much talked about Accelerated Mobile Pages (AMP) project in the year 2015. The project has finally gone live after several months.
Facebook has become an important source of news for people across the world. People not just share news on the social networking giant, a large number of Facebook users usually tend to get news through Facebook that they and their friends and acquaintances share on the social media website.
Latest reports suggest Google is set to challenge Facebook and its Instant Articles and the Apple News application through its massive computing power to enable mobile device users to load articles quickly, without the delay on many websites. AMP was said to load mobile Web pages an average of four times faster than the current norm, and use 10 times less data.
Sundar Pichai, Indian born CEO of the search giant while making the announcement said, “We want the mobile Web to live up to its potential to make it great for everyone, so they can quickly and easily get to the high-quality journalism you are producingâ€¦This is a priority project for Google and for me.” AMP lets websites build light-weight versions of pages that can load “instantaneously” on mobile devices, according to Pichai. He cited research indicating that people typically abandoned mobile Web pages if they take more than a few seconds to appear.
While talking about the new update, Google said, “Now when you search for a story or topic on Google from a mobile device, webpages created using AMP will appear when relevant in the top stories section of the search results pageâ€¦Any story you choose to read will load blazingly fast and it’s easy to scroll through the article without it taking forever to load or jumping all around as you read.”