BY | March 14, 2013

Google Shopping Express seems to be making places. Target and other local SF stores have already become its partners. Meanwhile it is already targetting Amazon

Google is planning a new same day home delivery service which will allow Googlers to buy items from eight stores in the Bay Area and get it delivered the same day.

The service will be called Google Shopping Express and is rumored to have been undergoing testing in the last few weeks, according to an internal letter posted on TechCrunch.com.

According to the letter posted on TechCrunch.com, Google has partnered with major web retail giants like Target, Nob Hill Foods, Babies “R” Us and more. The Google Shopping Express service test is free for Googlers who sign up for membership, while non members will have to pay $4.99 per delivery.

Google is said to still be puzzled with how to charge for the service. If the sources are to believed, the Mountain View, California company was thinking of either asking users for an annual fee or merely adding a small amount for each delivery.

In a rather mysterious email to Engadget, Google said, about its plans for Shopping Express, “We are always working to build a delightful shopping experience for users, in close partnership with retailers, and to empower businesses of all sizes to compete effectively.”

The testing is presently being run in the San Francisco area. But don’t get surprised if you see a wider trial area, as Google is trying to steal a deal on Amazon and eBay.

The letter also said, “After weeks of testing, we’re now excited to open Google Shopping Express to every Googler in the bay area including temps, vendors and contractors.

Save yourself a trip to the store and stock up at places like Target, Nob Hill Foods, Babies “R” Us and more. Googlers who sign up early for a free membership will receive free same day delivery for one year! Non-members pay $4.99 per delivery per store”.

Meanwhile, in January Google Inc. silently got into the b2b shopping industry with the launch of Google Shopping for Suppliers. Though the site is in its initial beta stage and provides goods only for the electrical and electronics industries, but speculations are being made that it might jump over to other categories such as capacitors, circuit boards, LCD glass, and reference designs etc.

Andy Hoar, senior analyst at Forrester Research , said, “Anytime Google, Amazon—any of the big players—jumps into any space, everybody else should be very circumspect.”

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