Korean tech giant is the largest manufacturer of smart-phones and Galaxy Note 2, Galaxy S3 and S4 will help Samsung sell 350 million smart phones in 2013
The South Korean tech maker Samsung expects to sell out more than 500 million phones in the coming year. Out of these, around 350 million are hoped to be smart phones, says a report on DigiTimes. The company is in effort to expand its share in global smartphone market up to a whopping 40 percent by this move. It is easily possible because the overall sales of smartphone in the year are projected to be about 800 to 900 million.
Samsung, the Dominator
Since the beginning of Android revolution, Samsung could grip the market strongly. The company on its way to the worldâ€™s best mobile maker took over Apple and Nokia. Well, it has been the most thriving phone vendor during the last one year. The companyâ€™s smartphone shipments went up to 173.7 million units in the third quarter of the year from 120.4 million units of the same period a year ago, says a statistics from Canalys.
As per an IHS iSuppli survey, Samsung is the most popular smartphone firm in the world. In its list of the top five mobile vendors of 2012, the Korean firm is in the first position. Apple and Nokia follow in the second and third positions respectively. It has been for the first time in the last 14 years that Nokia was displaced from the 1st position as the seller of most number of handsets. In the list of top feature phone vendors also, Samsung dominates over Nokia.
â€œThe competitive reality of the cell phone market in 2012 was ‘live by the smartphone; die by the smartphone,â€ says Wayne Lam of IHS. â€œSmart phones represent the fastest-growing segment of the cell phone market – and will account for nearly half of all wireless handset shipments for all of 2012,â€ he adds.
The IHS analyst further notes that smartphone segment determines the future of mobile market. Samsungâ€™s success and Nokiaâ€™s decline in smart phone market have determined future of the firms. â€œSamsung’s successes and Nokia’s struggles in the cell phone market this year were determined entirely by the two companies’ divergent fortunes in the smartphone sector,â€ Mr. Lam says.
Why Samsung Dominates?
The Korean tech maker is highly strategic in its marketing efforts. It has been doing well in smartphone market for a while thanks to its diversity of products among various countries, carriers, geographical areas and types of customers. Well, Samsung produces a same handset differently for key markets and carriers. As well, it builds various quality versions of its phones. For example, it has recently produced two cheap versions for its market-hit flagship Android phone the Galaxy S3. They are Galaxy S3 Mini for Europe and Galaxy Axiom for the U.S.
Another reason for Samsungâ€™s phenomenal growth is the sudden decline of Apple and slower breakdown of Nokia. The future of Apple iPhone is not as bright as the Android phones. As per analyses, Appleâ€™s domination in global market is on a steady decline. The great example is that the companyâ€™s latest iPhone 5 has not managed to do better than the Galaxy S3. When the S3 has been remaining as the best phone in global market, iPhone 5 has not been much good and it has started to decline in sales.
Nokiaâ€™s failure was largely predicted. The Finish mobile maker has been going downward since the iPhone revolution in 2007. Androidâ€™s success is now the last nail to the companyâ€™s coffin. But, at the moment, the firm has a little breath thanks to its agreement with Microsoft to produce Windows phones. If the current Lumia series – Windows Phone 8 – future of Nokia may move to a tragedy, analysts say.