Flipkart to Start Selling Groceries Now: How It Will Alter the Market
Indiaâ€™s top e-retailer Flipkart is now a household name across the country. Very few people would have even heard about it a couple of years ago. But now it is a household name and its founders are among the new age billionaires.
After shattering the myth that the Indian market was not yet ready for the ecommerce revolution, Flipkart has emerged one of the biggest retailers in the country. it has also forced many top retailers with hundreds of showrooms across the country to come onboard the vessel.
After conquering consumer products like smartphones, tablet, washing machines, clothing, watches, furniture and everything in between the company has now set its sights on grocery market.
Now there are reports that our booming grocery market is all set to become one of the most sought after sectors in future, after apparel and electronics. It is needless to say that the segment is dominated by local retail shops, yet its online approach has already been explored by Indian startups such as Localbanya, BigBasket, Aaramshop and AtMyDoorsteps.
Now Flipkart is setting its sight on this sector. But this is not the first leading retailer to enter the segment. Amazon and Snapdeal are a step ahead already in this respect as Amazon is piloting its â€˜Kiranaâ€™ initiative in Bangalore, which assures delivery in 2-4 hours, and Snapdeal tied up with gourmet food retailer Godrej Natureâ€™s Basket in January to sell about 400 of its products online, with orders delivered the next day. so this is another great bargain.