Facebook’s Instant Articles will change news publishing forever: But How?
Facebookâ€™s Instant Articles is not meant to flop. It is destined to succeed. And if that happens, Google bosses will start feeling uneasy in their reclining chairs.
As many as nine big media houses have come along with social networking giant Facebook to come out with a new platform that will bring news content directly from these companies and their associates and will be visible in your news feed directly.
â€˜Instant Articlesâ€™ is all set to launch today.
It is needless to say that Facebook bosses are excited with this new initiative. Facebook Chief Product Officer Chris Cox said in a statement â€œFundamentally, this is a tool that enables publishers to provide a better experience for their readers on Facebookâ€¦Instant Articles lets them deliver fast, interactive articles while maintaining control of their content and business models.â€
The new initiative is going to be a win-win situation for both publishers and Facebook. While more users will be spending longer time on this website, giving more opportunity to Facebook to make money, publications will have complete control on advertisements and earning from ads. Reports suggest that Instant Articles will load instantly on mobile devices as these are going to be hosted on Facebook rather than on another site. Facebook users will be able to watch auto-play videos and zoom in on photos, tilting their smartphone screens from left to right to view the entire image.
The media companies that have become part of the latest initiative include New York Times, National Geographic, BuzzFeed, NBC News, Atlantic, The Guardian, BBC News, Spiegel and Bild.