Emerging markets boost smartphone sale, India’s Micromax in top 10: 478 million units sold
Indian smartphone maker Micromax might have not become the biggest smartphone vendor in the country, nonetheless it has become one of the top ten smartphone makers in the world.
The company that threatened to unseat Korean smartphone maker Samsung as the number of smartphone vendor in one of the fastest growing smartphone markets in the world has become a major global player
A latest report by the research company Gartner says that the smartphone sale is still growing pretty fast. It said that driven by growth in emerging markets, global mobile phone shipments in July-September 2015 reached 478 million units and Indian brand Micromax was among top 10 handset vendors.
In a press release Gartner said, â€œWorldwide mobile phone sales to end users totalled nearly 478 million units during the third quarter of 2015. Continued growth in emerging markets helped bolster sales of local brands. As a result, Micromax Informatics cemented its place among the top 10 global mobile phone vendorsâ€.
According to the data released by Gartner, the sales were up by 3.7% during the third quarter of 2015 from the same period in 2014, the firm said. Micromax’s sales jumped over two-fold to 12.16 million units in the reported period compared to 5.6 million units in the same period a year ago, the report said.
The Korean smartphone vendor remains on top and that too by a wide margin. Samsung maintained its global leadership with sales growing by about 9 per cent year-on-year to over 102 million units and was followed by Apple which registered 20.6% growth in sales at over 46 million devices. Microsoft Devices occupied third spot globally with sale of 30.29 million devices in the reported quarter despite decline of about 30% in its sales compared to the third quarter of 2014.
Microsoft was followed by Huawei, LG Electronics, Lenovo, Xiaomi, TCL Communications and ZTE in terms of unit sales in July-September 2015 period. Global sales of smartphones to end users increased by 15.5% to around 353 million units in the third quarter of 2015 compared to same period in 2014 driven by more consumers opting for smartphones in emerging markets.