Chrysler Super Bowl commercial was not the best, but most talked about ad


    Chrysler Super Bowl ad may not be the best commercial of the year 2012, nonetheless it is among the most talked about commercials during the break. People might have not liked that but its political overtones, or let’s say pro-President Obama inkling was all visible throughout.

    Clint Eastwood looked a bit monotonous and the ad looked longer than it was, but despite all the shortcomings it is talk of the town.

    Notwithstanding its political overtones and the fact that it is among the most talked about commercial this year, it is not as classic as the last year’s Chrysler commercial was. The last year Chrysler’s two-minute ad for the Super Bowl that promoted its 200 sedan cost around $10 million. The commercial that featured Eminem and showed scenes and sites of Detroit that many outside Southeast Michigan won’t even recognize, was to put it rightly a love-letter to the city of Detroit as much as an introduction of a new risky ad tagline for the brand imported from Detroit.

    To be true it was a great advertisement that no other ad could match. It was quite the advertisement, and unlike almost all Super Bowl ads, it actually meant something, as many people pointed out on Twitter. It was two minutes of Detroit goodness, and you can check it out below.

    In the ad Clint Eastwood while talking as matter of fact says, “It’s halftime. Both teams are in their locker rooms discussing what they can do to win this game in the second half…It’s halftime in America, too. People are out of work and they’re hurting. And they’re all wondering what they’re gonna do to make a comeback”.

    He seemed to be behaving like a statesman and a fulltime politician when he said, “We find a way through tough times, and if we can’t find a way then we’ll make one”.

    But Chrysler has strongly contested the accusation that its super bowl commercial was pro Obama. A company spokesman said, “The message is sufficiently universal and neutral that it should be appealing to everybody in this country and I sincerely hope that it doesn’t get utilized as political fodder in a debate.”