BY | September 13, 2013

Rs 425 crore is simply huge and unprecedented. Chennai Express box office collection is bewildering. Salman Khan says that he will break Shah Rukh Khan’s record for highest grossing film in Bollywood.

Shah Rukh Khan has once again proved that he is a dependable Bollywood face and that his USP remains intact. His latest film Chennai Express launched on the main Muslim festival of Ramadan Eid has brought unprecedented success to this Khan who studied mass communication before entering television and then Bollywood.  The unprecedented excitement in the air about Shah Rukh Khan’s film despite its run at packed theatres across the world suggests that SRK remains still a great brand. His film’s collection has gone up to around Rs 425 crore and has become the highest grossing film in the history of Indian cinema.

Shah Rukh Khan shattered the record of his most important competitors in the Indian cinema Aamir Khan and Salman Khan with his latest movie. Aamir Khan’s film 3 Idiots had the highest box office collection record to its credit, but Shah Rukh Khan’s film Chennai Express has beaten Aamir Khan’s film to become the biggest box office success in the history of Indian cinema. But now there are indications that he may not remain on top for too long. Salman Khan has said that he is going to break Sahh Rukh Khan’s record with his forthcoming movie.

Besides Salman Khan, Aamir Khan’s Dhoom 3 is all set to be launched early next year and it is expected to break SRK’s Chennai Express record. But it is easier said than done as for reaching Rs 425 crore box office collection the film needs to begin exceptionally well and continue the dream run not just in the first three days but in the whole of the week, second week and even continue doing well at the box office for the next several weeks. And then only the feat can be possible to achieve.

We have seen numerous flops in a matter of just weeks. Some films have really been mammoth flops. There is no doubt that Chennai Express’ success has been monumental and nothing less. After initially being written off the film has made impossible look possible. On the other hand Akshay Kumar’s film Once Upon a Time in Mumbai Dobara has been the biggest flop of a long, long time. Made with a huge budget of around Rs 100 crore the film has miserably failed to even recover the investment. While Ekta Kapoor has bitterly criticised the lead actor Akshay Kumar for not promoting the film as much as Shah Rukh Khan did in the case of Chennai Express, he has just shrugged off the accusation without actually responding to her complaints. But despite all tehse claims, SRK is as cool as cucumber and enjoying the success right now.

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