BY | July 20, 2013

Without doubt, Chinese  companies are working hard to capture Indian smartphone market.  ZTE has launched 6 handsets and has said it wants to capture 20% of smart phone market here in the country

Chinese smartphone major ZTE is aiming to expand its footprints in the Indian market. The company has said that it is planning to capture at least twenty percent share of the Indian smartphone market within the next few years. Though it seems an uphill task but given the sort of handsets it has announced and the sort of pricing it has come out with suggest that the company is serious in trying to capture the market share.

A few weeks ago another leading Chinese smartphone manufacturer Lenovo had made the same announcement and had said that it was working on a plan to capture a quarter of smartphone market in the country. So if both the companies are really able to control the market share they have planned to do, the two Chinese companies will be controlling around half of Indian smartphone market. Then there are other Chinese companies working hard to find their feet here in India. This includes the likes of Oppo and Huawei. So if these two decide to replicate what their fellow companies are doing, we may have a fully captured smartphone market worth billions and billions of dollars for China.

There is no doubt that Lenovo and ZTE have deep pockets and with aggressive pricing, they can do what they are planning. The Chinese smartphone and overall technology giant ZTE has made a royal entry in the Indian smartphone market. The company, the fourth largest smartphone manufacturer across the world, is launching as many as 6 mid and entry level handsets here in the Indian market. This is another grand entry made by a top Chinese smartphone maker. Merely two months ago Lenovo, the biggest PC maker in the world and third largest smartphone manufacturer in China had also launched several top of the line handsets in the Indian market. And to be true, with great specifications and features and rock bottom prices –even lower than home grown smartphone manufacturers –are going to give great choice to the Indian smartphone mavens who want best specifications with best possible specifications and features.

The Indian smartphone manufacturers will struggle in the face of influx of Chinese companies. There is still great scope of expansion in the Indian smartphone market that has very low smartphone penetration. But without doubt here top of the line or very expensive handsets like iPhone 5, HTC One or for that matter Galaxy S4 of Korean tech giant don’t have great future. Here handsets with mid-range specifications and features and price tag of Rs 5000- Rs 15000 have great future. An d ZTE seems to be targeting this market segment with its latest launches.

There is no doubt that ZTE has worked hard to plan and launch very enticing smartphones for the local market. All the six handsets launched by the company look extremely enticing and will certainly attract large number of buyers in the days to come. ZTE is launching handsets under its Grand, Blade and Kis series and the handsets come from Rs 5000 to Rs 15000 range. The best handset in the latest series is none other than ZTE Grand X that comes with 5-inch HD display size, a very powerful processor in the form of 1.2GHz quad-core processor, 1GB RAM. This handset is priced at Rs 14,999. Another very good handset ZTE Blade L, comes with 5-inch screen, 1GHz dual-core CPU and 512MB RAM has been priced at Rs 12,599. Besides ZTE Blade E, with 4.5-inch screen, 1.2GHz quad-core CPU, 512MB RAM and a price tag of Rs 11,999 also seem to be a very impressive handset and will attract a large number of smartphone lovers.

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