BY | February 4, 2013

Canadian company RIM’s BlackBerry Z10 release is expected in India before Feb end and its price will be around Rs 40.000, too hige for success in the South Asian nation

Research in Motion or BlackBerry’s latest handset Z10 is set to be introduced in the Indian market this month. Reports suggest that the handset will be introduced in the fast emerging Indian market towards the end of the current month. Unlike Apple, the Canadian company manufactures the handset in Mexico and Canada, so a Chinese manufactured tag is unlikely to be seen on the handsets. Apple’s highest selling handset iPhone 5 is mostly manufactured in China and Taiwan. Its top selling tablets are also manufactured in Chinese territories.

India and Indonesia are among countries where BlackBerry seems to have a great future. The two countries where per capita income has gone up substantially in the last one decade already have hundreds of thousands of BlackBerry handset owners and the new smart-phone from the company is going to benefit the tech giant. But I think Research in Motion (RIM) or BlackBerry as it is being called now will not make the same mistake that has been made by Apple by pricing its Z10 handset too high.

But if some reports are to be believed, the Z10 handset from Ontario, Canada based company will be priced as high as around $700-800, almost as much as Apple’s latest flagship handset iPhone 5. At such a steep price the handset is not going to attract many takers in an economy with a huge middle class population. A Reuters report while quoting Melissa Chau of IDC in Singapore emphasises that BlackBerry is expecting a good response from India and Indonesia. “It’s clear that not only are India and Indonesia among the largest markets but in terms of future smartphone growth, they’re amongst the ones with the most potential…But the two devices that have been launched are not well aligned to the needs of these two markets”, says Melissa Chau.

To be true, for success in the Indian market any price above Rs 20000 is too high for middle class people. This is the reason for low demand of Apple products in the country, and the same reason will make Z10 huge flop in India. BlackBerry Z10 is a compact device that comes with a screen size of 4.2-inches it is closer to iPhone 5 in size and is easily dwarfed by the big high-end Android phones. The handset is powered by a dual-core processor running at 1.5GHz. It has a 8 mega pixels primary camera and a screen resolution of 1280×768 pixels. For good response in the market, BlackBerry will have to price its products in the country very intelligently.

RELATED

Indian Railways' mobile app: Real time running, cancellation info available   Mumbai: Things are fast changing. Even for the Indian Railway too. One of the biggest railway networks in the world that carries the expectations of 1.3 billion people, being the main mode...

railway app

ANKARA: Turkey said Monday it would be forced to export crude oil produced from Iraq's Kurdistan province and stored in Ceyhan port if Kurdistan and the Iraqi government failed to settle oil-related disputes. Oil storage tanks in the Turkish Ceyhan port are almost full thus...

FDA's e-cigarette regulations to impact $2 billion industry Chain smokers had heaved a sigh of relief after e-cigarettes became popular. Their easy availability had given hope to many friends and family members who were deeply upset by their close smoking cigarettes...

Ecigarette

BRUSSELS: One year ago, the world was shocked by the tragic collapse of the Rana Plaza garment factory in Bangladesh where more than 1100 people lost their lives in this terrible accident and thousands more were injured, said EU Commissioner for Employment and Social Affairs,...

Indian Railways’ new app for train schedules, cancellation launched   Indian Railways seems to be becoming tech savvy now. So far it was called a tech laggard, but in the last few years the Indian Railways has become adept in using technology to make things easy for...

Kaanchi: What a big deal about Indrani’s Mishti name?   Kaanchi's release has been confirmed now after rumors of more delay. On April 25, this coming Friday will see the launch of the film that has been on many people’s minds for a long time.   Subhash...