BY | February 5, 2013

BlackBerry Z10 and Q10 will hit India pretty soon and there is excitement in the air about their launch in the country.

BlackBerry despite launching a great handset is under pressure. Many people are writing off the Ontario, Canada based company saying it lacks a great ecosystem that can attract people from very successful ecosystems of Android and iOS devices that come with great handsets and tablets. They don’t claim that RIM’s latest handset is bad, but say it doesn’t offer anything new to prompt exodus of people from other platform to new and much improved BlackBerry Z10 or Q10 handsets that are immediately being introduced in the market.

But despite these analysts writing off the company that once ruled the smart-phone market, there are several silver linings for the embattled corporate house. BlackBerry was still gaining in many market despite its fall from grace in its traditional markets of the US and Britain. In countries like Indonesia and India its graph was still going up and there are reasons to believe that its popularity will continue to rise not just in these two nations, but also other countries on the strength of its great handset and its suitability for enterprises.

Blackberry’s core values remain strong and this will make its way back to the top rather very easy. BlackBerry Z10 is BlackBerry’s latest flagship device which has a lot of responsibilities on its shoulder to re-strengthen the image and brand value that Blackberry lost during the rise of Apple and Android. Based on BlackBerry 10, the latest operating system from BlackBerry, the phone offers some really new features but none go on to be a USP for the device which leaves nothing much to recommend it for.  Though some analysts have great words for it, but it comes with specs that are part of other leading smart-phones.

Indian consumers are set to be entices by the handset that comes with all the best specs and features. Z10 has a 4.2 inch display with 1280×768 resolution which offers sharp display output. The phone is powered by a 1.5GHz dual-core processor with 2GB RAM. It has a 8 megapixel autofocus camera with LED flash on the rear that records video in full HD resolution, and a front-facing camera of 2 megapixel with HD recording. The phone comes with 16GB inbuilt memory, which is expandable to 64GB with the support of a microSD card. The phone also has some now standard features like #G, 4G, EDGE, GPRS and dual-band Wi-Fi. The phone offers a special service for BlackBerry enterprise customers which is called BlackBerry Balance. It is a service which allows a user to switch between the personal and work profile with just a flick of the finger. The official profile and its content will be controlled by the employer company.

India is high on BlackBerry radar. An ABI Research report says that BlackBerry ranks third in the India after Samsung and Nokia in smartphone segment. But it is needless to say that the company is facing stiff competition from Android-based smartphones in India as well as Indonesia. “The Z10… is obviously a high-end product and India is not a market at that price point…We don’t know exactly what will be coming here, but I would expect them to launch different models in India which would give them more traction”, says Anshul Gupta of Gartner. Its reportedly high pricing will also be a big issue with Indian consumers. Its reportedly Rs 40000 price tag will make things difficult for Ontario, Canada based company.

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