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BlackBerry Leap review: Will the newest BB handset succeed?

BlackBerry Leap review: Will the newest BB handset succeed?

BlackBerry Leap review: Will the newest BB handset succeed?

BlackBerry was proud of its keyboard and thought that it was its main unique selling point. But things change and many a times things change drastically.

Now the same old company that so treasured its keyboard seems to have realized that it is a stumbling block in its growth and this is the reason that the Ontario, Canada based company has thrown it out.

Yes the new handset from the company that was known as Research in Motion (RIM) has ditched the physical keyboard in the new handset that the company has just introduced. There is no denying the fact that the new handset BlackBerry Leap is a cheaper option for consumers who want a touch screen but don’t want to pay a higher price as in the case of an iPhone or Samsung Galaxy phone.

It must be kept in mind that the Leap is the first touch screen phone from the company since it launched the Z30 more than a year-and-a-half ago. Usually, BlackBerry sets with a keyboard are more popular with the company’s business-centric clientele and it has focused on releasing models like the Passport and Classic. Features on the Leap include a 25-hour battery life and an eight-megapixel camera, according to reports.

As far as its availability in the US is concerned, the company says wireless carriers will offer BlackBerry Leap for free when users sign a two-year contract, or it can be purchased without a contract for $349. Higher-end smartphones, including some alternative BlackBerry devices, tend to cost $400 to $900 with a contract, depending on the model. BlackBerry also announced that T-Mobile, one of the big US wireless carriers, will begin stocking its BlackBerry Classic model starting next week.

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