BlackBerry India planning to make 9 Mobile Numbers possible on a single SIM
Ontario, Canada based tech giant and smartphon maker BlackBerry is still relevant and has many aces up its sleeves. The company whose smartphone business is not in great shape is still a great force as far as software biz is concerned.
Now it has taken the world by surprise by revealing its virtual SIM. The company has also said that it is in discussions with regulatory authorities and telecom operators in India to launch its virtual SIM solution by year-end. BlackBerryâ€™s latest virtual SIM will make it possible for consumers to use as many as nine mobile numbers through a single SIM card.
While talking about the development BlackBerry India Managing Director Sunil Lalvani said, â€œWe are seeking clearance from regulatory authorities. We are also conducting pilots for the solution with operators here. We hope to launch the virtual SIM solution by end of the yearâ€. Last year, the Canadian firm had acquired virtual identity solutions provider, Movirtu, to beef up its offerings for enterprise customers.
Sunil Lalvani while further detailing the concept said, â€œThe technology allows an individual to have both, a personal and business number on a single mobile device, with separate billing for voice, data and messaging usage on each number. People can switch between business and personal profiles easily without carrying multiple devices or SIM cardsâ€. He added that the solution has been deployed in certain parts of Africa and the company is in discussions for roll-outs in Europe and other Asia Pacific countries as well.
There is no denying the fact that the Canadian company has been aggressively looking at expanding its software and services offering to the enterprise users as it loses ground in the hardware space amid stiff competition from the likes of Apple and Samsung. According to research firm IDC, BlackBerry’s market share has declined from 8.1 percent in October-December 2011 to 0.4 percent in the last quarter of 2014. The company, however, remains bullish on its handset business. It has announced the launch of BlackBerry Leap, which will be available in India from June. The price of the device in India will be announced closer to the launch.