Unlike Amazon, Wal-Mart Black Friday 2015 ads deals REI says it wants people to enjoy the day and not shop
Unlike many retailers who are rushing to offer bigger and better Black Friday discounts and deals, there are some retailers who are pulling out of the shopping extravaganza that seems to be losing its sheen. For the last three years in a row, the total revenue from Black Friday shopping season is showing a downward movement and it is not going to go up even this year.
This is the reason that some retailers have decided to stop black busters on Black Friday and keep their stores shut Black Friday. It must be kept in mind that in the last few years more and more retailers have started opening their stores very early on Thanksgiving in order to attract more and more shoppers during the Christmas shopping season.
Now REI that has more than twelve thousand employees has decided that it is going to stop opening its stores on Black Friday and will close its stores on the day that has come to be associated as the shopping day. The company has decided to cancel Black Friday this year. It has made it clear that there will be no promotions and no hourly sales. This also means that there will be no doorbusters at REI this year.
Due to the diminishing interest of shoppers in the Black Friday sales it was expected sooner than later. And the company that has taken the lead in this regard is outdoor gear and sporting goods retailer REI.
REI owns as many as 143 stores across the US. It has said that it will remain closed the day after Thanksgiving. The co-op business plans is now asking people to forgo shopping to spend time outside instead. REI has launched the hashtag #OptOutside and it aims to launch a campaign asking people to share what they’re doing on Black Friday on social media.
REI President and CEO Jerry Stritzke in a statement said, â€œAny retailer that hears this will be startled by the ideaâ€¦As a co-op … we define success a little differently. It’s much broader than just money. How effectively do we get people outside?â€ he said that initially he was apprehensive, but is now satisfied.