BY | November 30, 2012

Samsung has introduced a new upgrade to AT&T Rugby line-up. Called the Rugby III, the handset is made with military-grade specs so that it can resist water, dust and shock. It is not an Android phone. It runs a custom-made feature phone platform unlike its precursor Rugby Smart, which was running Google Android. The new flip phone is mainly known for its PTT button and waterproof and dustproof capabilities.

AT&T Rugby III Specs
The Samsung flip phone sports a 2.4-inch QVGA main display. On the top of the device’s cover, there sits a small display for letting you see incoming calls as well as instant notifications. The major selling point of the device is an exclusive PTT button that will allow users to easily access faster communication. “They are able to converse with larger talk groups, and even across different types of handsets,” says Tech Shout.

The phone is up with a 3MP rear camera. It is placed on its rear panel so that you can easily grab images. Well, specs of the device may not spectacular. But, having 810G military specs certification, it is a phone meant for hard and rough use. Even if you drop the device, it will not break easily. Also, you can have one-touch access to GPS Navigation. It is one of interesting attributes of Rugby III.

According to Tech Shout, the phone will also have a set of resource management apps from AT&T. These apps are exclusively meant for business uses as they can monitor employee locations. “Aimed solely at businesses and organizations, these software are being claimed by the company to bring more visibility into their field operations. The companies will even be able to monitor their employees’ location and activities with the said applications,” says Tech Shout.

“Intended to be a simple, sturdy handset, the Rugby III keeps features simple. It sports a 2.4-inch QVGA display, a 3-megapixel camera, and a PTT convenience button for easy access, walkie-talkie style. The phone also includes access to AT&T Navigator and can support corporate management apps for the field,” sums up CNET as major features of Rugby III from Samsung.

Price, Availability
AT&T will start selling the phone on December 14. The carrier has put its price at $99.99 with a two-year data contract. It is available free for organizations that have AT&T business accounts. You can start to preorder the devices from November 30.

Sum-up
The Rugby III is an excellent product for businesses and organizations. It is not a super power smartphone and it doesn’t have a large display or high performance innards. It is a simple feature phone with software specially made for features phones. The major function of the device is to smooth business communications. Businesses and organizations can use it as a walkie-talkie in offices or fields.

Rugby III is the latest upgrade to the famous Rugby series on AT&T. A number of Rugby-branded phones have been introduced by Samsung before this model. The most recent precursor to the series is Android-based Rugby Smart that sports a 3.7-inch WVGA Super AMOLED display. Before that, Samsung released Rugby II, the real upgrade to Rugby III.

Rugby III is also part of Samsung’s strategy to diversify products. The firm has just introduced a budget Galaxy Axiom on U.S. Cellular. It is, in fact, an adaptation of the company’s European budget phone the Galaxy S III Mini. Thanks to this huge product diversity, it is now the ruthless dominator of the mobile market both in feature phone and smartphone categories.

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