Apple Smartwatch pre-order begins: From muted to enthusiastic response
Apple Watch pre-orders began yesterday. On the same day Samsung launched its much anticipated Galaxy S6 and Galaxy S6 Edge in the US market. I am sure many will find the coincidence rather strange.
Samsung has been expecting its smartphone to do extremely well and there are estimates that the two handsets together will sell around hundred million units across the world. A large number of these handsets will be sold in the US market.
But the amazing coincidence actually took the sheen out of the Korean tech giantâ€™s two flagship handsets. It is amazing as to why the Cupertino based tech giant opened pre-order when the actual shipping will begin at least a month later. Apple doesnâ€™t really open pre-order so early and it seems that it had one single point agenda to turn attention away from Samsungâ€™s two great handsets in its biggest market.
In the meantime Apple bosses seem to be very excited about the launch of the smart watch. Tim Cook while talking to the cable television channel CNBC said that the orders were very good.
On the other hand market analysts too were very euphoric about the product. â€œWe view this as an indication of solid demand paired with very limited supply,” Piper Jaffray analyst Gene Munster wrote in a note to clients. “We continue to expect modest sales in the June quarter as demand ramps over time.”
Apple Watch is super expensive indeed. the base model or Apple Watch sport starts at $349 while the standard version comes in at $549 in the United States. High-end “Edition” watches with 18-karat gold alloys are priced from $10,000 and go as high as $17,000.
A Reuters report while talking about the euphoria surrounding the launch said, â€œAt a San Francisco Apple store, dozens of customers crowded around newly installed wooden cabinets, snapping pictures of the gadgets on display under glass. Apple employees, admittedly still unfamiliar with the watches’ finer points, guided customers through features like text messaging, maps and fitness trackingâ€.