Apple Live TV plans shelved for now, 2016 launch seems impossible
After the excitement created by the news comes the disappointing revelation. The Cupertino based tech giant has said that it is suspending all efforts to start a live television service to its AppleTV device.
This is going to shock many of its fans who were expecting to give up basic cable for an Apple-sponsored bundle. But this is going to wait for a long time. What is certain that it is not going to happen next year.
Nonetheless the makers of the best smartphone, iPhones, the tech giant has announced that it is going to double down on its App Store where media companies can develop their own apps to market directly to customers.
Apple seems to have given up on the Live TV as it failed to convince networks to its pricing patterns. Apple actually wanted to provide its 14 channels at around $30 to $40 a month. But networks thought that what Apple was paying to offer them for their services was nothing compared to the market price.
There is no denying the fact that it is unthinkable to get so many channels at the price Apple had suggested. In market right now cable bundles for a almost the same number of channels cost as much as $85 a month. Apple was looking forward to lure customers to its service at lowest of the low price.
Nonetheless there are reports that the search giant hasnâ€™t still killed the project. Instead Apple has only shelved it, nonetheless it is certain that its 2016 launch isnâ€™t going to happen.
In the meantime a well-known analyst Daniel Ives, who works with FBR & Co., wrote in a note â€œWe ultimately believe Cook & Co. need to offer content and eventually go down the streaming-TV/cord-cutting path given the changing dynamics in the consumer media landscapeâ€.