Apple to sell iPhones directly to consumers in USA: Carriers like AT&T, T-Mobile, Sprint and Verizon to lose heavily
Apple is going to assert its control even more over the iPhone sale from this year onwards. With the launch of the latest smartphone versions including iPhone 6S and iPhone 6S Plus, Apple has made extensive plans to strengthen its control over sale of the handsets that come with a premium in the market.
In the last one year the company has sold as many as 187 million units of iPhone 6 and iPhone 6 Plus, making them the highest selling devices in the world.
The company has prepared an extensive plan that actually aims at ending the control of the telecom carriers over the sale of Appleâ€™s handsets.
The latest plan will end any sort of control that the telecom carriers enjoy at the moment. According to Appleâ€™s latest new iPhone Upgrade Program, the Cupertino based tech giant will have absolute control over sale of its handsets from now onwards. Apple will enjoy disproportionate power over wireless carriers like AT&T, T-Mobile, Sprint and Verizon. It will ask those people who desire to buy the handset to pay the company around $30 per month for two years (the exact price depends on your model) and can get a new iPhone every year.
This is going to cut the telecom carriers to size and seize an opportunity that may open billions of dollars in revenue for the company in the long term. There is no denying the fact that by cutting the wireless giants from iPhone sale, Apple can actually sell the handsets directly to consumers.
A report while talking about the new Apple strategy says, â€œApple is the most high-profile phone brand steering into direct-to-consumer waters, but this is hardly uncharted territory. Motorola continues to do well selling phones you can customize yourself through its Moto Maker websiteâ€¦Google, too, has made most phones in its Nexus family available through an online store, and is expected to carry that forward when introducing its newest Nexus phones on September 29â€.