Apple education event: iBooks 2 a new money minting venture


    Apple education event announcing iBook 2 was a great success. This is going to be a new money minting venture from Apple. Apple’s iBook 2 is going to introduce costly ebooks meant for schools and elsewhere are going to give another boost to Apple’s profit. The warm response that the launch of the new product received showed on Apple’s share prices that crossed previous highs.

    The best thing for Apple is that it will integrate a great product with a potentially great future product iBook 2. While introducing the concept on its website Apple says, that it was, “Introducing an entirely new kind of textbook that’s dynamic, current, engrossing, and truly interactive. A textbook created by publishers using a new authoring tool from Apple. A textbook brought to life by iPad”.

    The Cupertino based tech giant while trying to justify the launch of the new venture says that text books printed on papers are costly to produce and so it was sensible to launch ebooks to replace the age old paper books. But the company seems to have wittingly forgotten that the tablets on which these books would be read cost as much as around $500 or more. So it is a win, win formula for Apple.

    By the way no one knows the art of enticing customers and users than Apple. It further says, “A Multi-Touch textbook on iPad is a gorgeous, full-screen experience full of interactive diagrams, photos, and videos. No longer limited to static pictures to illustrate the text, now students can dive into an image with interactive captions, rotate a 3D object, or have the answer spring to life in a chapter review. They can flip through a book by simply sliding a finger along the bottom of the screen. Highlighting text, taking notes, searching for content, and finding definitions in the glossary are just as easy. And with all their books on a single iPad, students will have no problem carrying them wherever they go”.

    Meanwhile people seem to be impressed with this Apple move. A reader says, “I know that in the end a $500 iPad for $15 text books is far better than being forced to buy $100+ textbooks. It does pay for itself in only a few courses. However, I just feel that it could be done better. Previously I was forced to buy from the major publishers. Now I would be forced to buy from Apple. I fail to see a fundamental difference here. It just feels like jumping from one cage to another cage”.

    Another reader has this to say, “I do applaud this move, I just wish that schools would instead opt for a platform independent format. I would be looking for a format that could be viewed on iOS, Android, Windows 7, Ubuntu, or any other system that has a client written for it. I am willing to accept that some sort of DRM will be needed, but I don’t want to be tied to one system. Such a format already almost exists; the pdf file. I guess I am looking for a “super PDF” format”.