All eyes on Apple’s Cook as Watch launch nears: Report
If there is one tech product that has taken the world by storm at the moment, there is nothing else but Apple Watch. For the last several days the Apple Watch that has been in the â€˜makingâ€™ for years is going viral.
The product is going to become an instant hit. Though I donâ€™t really agree with what Apple CEO Tim Cook recently said while talking to his companyâ€™s sales staff in London, but I believe that it may make wearable device very popular across the world.
Tim Cook reportedly told his staff in London, â€œWeâ€™ve never sold anything as a company that people could try on beforeâ€. This is actually not true and Apple has never brought out a completely new product thus far. What they actually do, never the less, is that they make things better than the rest and then repackage it impressively.
In fact it will be companyâ€™s new product in a very long time. To conquer the marketplace, the watch will have to appeal not only as a gadget but as a fashion statement, a fact tacitly acknowledged by Appleâ€™s decision to launch its advertising campaign with a 12-page insert in the March issue of Vogue. The company isnâ€™t talking about plans for marketing the Apple Watch in advance of itâ€™s much-touted â€œSpring Forwardâ€ event on Monday, but it clearly intends to keep a tight grip on initial sales and distribution, leaving many retailers guessing about when â€” or if â€” theyâ€™ll be able to sell it.
Nonetheless there is one catch. Nest Buy will not be getting the product. Other large retailers, including Macyâ€™s, Saks 5th Avenue, Bloomingdales and Barneyâ€™s said they had no immediate plans to carry the watch. Target and Nordstrom,along with all the major phone carriers, declined to comment on their plans, though a source with knowledge of the situation said Nordstrom has engaged in discussions with Apple. â€œApple is being cautious. There are too many unknowns around how this product will perform,â€ said Van Baker, research vice-president, technology research firm Gartner Inc.
There are reasons to believe that company may be selling its watch itself. Appleâ€™s Cook seems very aware of the challenge. The Telegraph, which sent a reporter with the CEO to the companyâ€™s Covent Garden store, reported that he explained to the staff that selling the watch might require â€œtweaking the experience in the store.â€ In the absence of hard information about what the tweaks might look like, speculation has been intense. The Washington Post last week suggested that Apple might add carpeting and mirrors and change store lighting to enhance the watch-buying experience.
But till now reports are sketchy at best. Media outlets and Websites have also posited that the watch will be offered at special pop-up stores installed at luxury retailers such as Selfridges in London and Colette in Paris. Apple hosted a private event at Colette last September, at which guests were able to try on the watch, but a spokesman for Colette declined to comment on whether the store would carry it. Until now, wearable gadgets have not been big sellers for technology companies. Rival products such as Samsungâ€™s Gear watches have sold poorly.
Apple and its fans are simply ecstatic. hopes to change that, but it is still a big if whether the watch will appeal to buyers seeking a fashion accessory, especially if it needs to be upgraded every few years like Appleâ€™s phones, tablets and computers. â€œIt could do wonders for the watch market if it means people might wear watches again, but realistically, there are a lot of doubts,â€ said Eric Wilson, fashion news director of InStyle. â€œFashion customers are more skeptical than anyone, so Apple has picked a tough crowd.â€
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