Airtel Zero: App makers to pay for the data, top retailers join the party
NEW DELHI: Indiaâ€™s leading telecom operator Airtel come out with ‘Airtel Zero,’ policy. This is going to be a great offer from the company and it will let it offer users free access to many mobile apps. The telecom company said that these apps will be from developers who have signed up with the company.
While talking about the policy a top company official Srini Gopalan said, â€œWe believe that this platform is consistent with India’s Digital Inclusion agenda and also contributes to the government’s ‘Make in India’ vision by providing a platform to millions of small businesses to reach out to the end consumerâ€.
Airtel has said that its scheme will allow app developers and internet content service providers to make some part of their entire mobile app free for customers. The scheme will allow its users to actually access those apps without paying a dime.
But the scheme is going to create a controversy as it actually violates the principles of net neutrality given the fact that it will give undue advantage to certain players in terms of cost of access and will even promote them. It is being said that these will most likely shell out a fee to get this favourable position.
A report in MediaNama while talking about the scheme said, that Flipkart has signed up with Airtel for the Zero platform and is paying the telecom operator Rs 1000/gb data transfer as part of the deal. However, both Airtel and Flipkart have refused to comment on the tie-up.