Reports have started coming that Nokia Lumia 920 sales are going strong and it may become a threat to Apple’s iPhone 5, Samsung Galaxy S3, two top selling handsets in the market
There has been widespread reports in the media that Lumia 920 were selling so strongly that the devices had sold out. As early as Nov 20, The Next Web was reporting that the device was all but sold out on AT&T and Amazon. Amazon for example had the device backordered for two weeks. On the AT&T site, which is the only carrier that is releasing the Lumia 920 in the US, all devices were sold out except for the white Lumias.
Previously, the device had quickly sold out in UK and Germany. Then reports came in that even in Italy that device was in short supply. One report from Yahoo China said that 2.5 million lumia 920s had already been ordered. Then later during the Black Friday sales it was reported that not only had the device sold out on the previously mentioned stores Amazon and AT&T, but even on Best Buy which seemed to have been bucking the trend with well stocked Lumia 920 roster.
Clearly the device was doing well, even if reports that Nokia had shipped only a limited number of the devices to the US were true. What is significant however is that like the launch of Lumia 900, Nokia has not been able to maintain supply to meet demand.
Even if we believe that Nokia wanted to focus on the European market more than the US market because its devices had traditionally done well there, it does not explain why they ran out so quickly in Germany, UK and Italy, three of the top European markets. However much the Nokia Lumia 920 might have shipped, we can be sure that it is far from the iPhone and GS3 numbers.
Also, given that there was a similar ‘sold out’ brouhaha around the Lumia 900, which did not even break the 1 million mark when Nokia first reported sales numbers, journalists this time around are taking the news of sell out with a dose of skepticism. While it is good news that the devices were sold out on Black Friday, it also means that Nokia would have missed sales it would have otherwise got had it been stocked.
All this has had a positive effect on Nokia stocks which has rallied 30% on the news of strong demand for the phones. Nokia has not provided specific numbers yet and it had only a boilerplate statement for the New York Times when reporter Brian X Chen asked if the supply numbers were kept low on purpose. “You can be very sure that we are working hard to meet the demand,” spokesperson Doug Dawson said.