Microsoft surface tablet RT will be launched soon. But before Windows 8 release date people wonder as to whether it will succeed
Microsoft is banking on the Surface tablet to take back the lost ground to Apple handhelds, but there seems to be a dearth of apps in the arsenal. Apple has over 275,000 apps in its store, with hundreds added every day. The Surface is dominant hardware-wise but when it comes to apps, there are just about 7,900. Plus, there’s no official word on the figures that are supposed to be added to the list every day.
Microsoft was a late bloomer in contrast to Apple and Google who now dominate tablet computing by leaps and bounds. So far the hardware is concerned; the Surface tablets pack in much more power and storage capacity than any of the existing tablets from the rival camps. Microsoft has also armed the Windows 8-run tablets with preinstalled Office applications, but consumers are still not convinced of Microsoft’s ability to lure developers to come up with more apps.
During the release of the Surface RT tablet and the Windows 8 OS, Microsoft CEO Steve Ballmer said that he expects around 400 million computers and handhelds to run Windows 8-type software in a year. Ballmer is also on a meeting spree with developers to discuss Windows 8 and encourage them to come up with more apps for the new platform. This is strategic because developers are the key to boost sales volumes.
Given the state of applications, there might be more individual buyers for the Surface RT because enterprises usually take about a year to adopt new systems, and this one is a totally new one. Unlike the Windows 8 tablet, the Surface RT won’t be able to run existing Windows programs and requires apps specifically written for it. On the other hand, the USP for Apple and Android tablets is the availability of tens of thousands of downloadable apps.
To add to the woe, the Apple iPad Mini goes on the sale the same time as the Surface tablet. Microsoft will have to speed up its campaign to involve more developers to write the apps, without which the tablet will look almost handicap for sure.
The only good part is that the Microsoft has taken up the task to train developers and resources to write apps. So, it might be matter of time apps start appearing the apps store of the tablet.
However, the presence of Microsoft Office suite will work to the advantage of the Surface tablet, which might pull enterprise buyers. The move might also stop the iPad from making inroads to boardrooms and desks at the same time. Microsoft, however, will fare better if it doesn’t stop to stare at the advantage.
Amidst the worry and confusion surrounding the new Surface tablet, Microsoft will put to use 34 temporary pop-up stores to promote the Surface tablet and the new Windows 8 software. The latest from Microsoft is indeed unique to the computing world, but the Redmond giant should be better working on the answers to queries prospective buyers might ask the pop-up stores sales teams.