A report by Chitika Insights says that Apple’s iPhone beats Samsung Galaxy S III hands down at least when it comes to web usage
One consistent difference between iPhone and Android phone users have been in their willingness to spend money on apps. Surveys have revealed that Apple’s customers are more likely to spend money on buying apps than Android customers who mostly download free apps.
Now, Chitika Insights has revealed that on web usage too Apple customers far outpace those of Android. After Apple released iPhone 5 with LTE on September 21st, Chitika was interested in quantifying web usage of two of the top phones – Samsung’s GS3 and iPhone 5.
To do this, it conducted a ‘user agent analysis’ on mobile ad impressions. Over a 7 day period, Chitika observed that 56% of the traffic came from iPhone 5 while only 44% came from GS3. This is surprising given that GS3 has LTE too, and is one of the best selling phones in the US, even outselling the iPhone 4S during August.
This is of course the data for one week. It does not mean however that iPhone 5 web usage has overtaken the cumulative data usage from GS3 for the period it has been on the market.
As Apple evangelist John Gruber noted in his post on the statistics, “LTE might help explain why iPhone 5 owners are browsing the web more than those using older iPhones, but it doesn’t explain how it so quickly surpassed the Galaxy S III, which also supports LTE. There are profound differences in how iPhone and Android owners use their devices.”
Fortune has a different take on the matter. Philip Elmer De-Witt of Fortune, commenting on Chitika’s story said, “But what Chitika left out of its Web usage report — which it said was based on an analysis of millions of mobile ad impressions from the two devices in the week of Oct. 3 to Oct. 9 — is that iOS always generates more than its share of ad impressions.”
Which means the iPhone has consistently more ads than Android devices, consequently its ad impression will be larger. Even then, the Fortune story does not dispute the key finding on the report: that iOS has a larger presence on the web than Google’s Android. In a chart drawn by NetApplications data it showed that between November 2011 and September 2012, iOS dominated the web traffic compared to Android by 3 to 1.
Apparently iPhone users use their phones to get on the net more often than GS3 users, and the newly equipped LTE on the iPhone 5 helps matters a lot. Apple has sold iPhone 5 in record breaking numbers, logging over 5 million iPhones sold over the first weekend.