Saif Ali Khan, Kareena Kapoor wedding in focus as ‘Heroine’ makes headlines

They are among the top rated actors and are reportedly going court marriage. Meanwhile Saif Ali Khan and Kareena Kapoor wedding continues to be in focus as ‘Heroine’ makes headlines

Indian film industry continues to inspire fashion among youngsters, and if you’re one among those who fancies Kareena Kapoor’s outfits from “Heroine”, here’s your chance to grab them online.

Apparel brand Jealous 21 joined hands with the Madhur Bhandarkar-film for creating its clothes range, inspired by Kareena’s glamourous look. Now, online portal www.fashionara.com is opening up pre-orders for it.

In tune with the actress’ get up, there are chic party dresses in colours ranging from white, yellow, black and blue, which are up for grabs.

“Movies allot a fair share of the market budget to online media. In addition, the web is relied upon heavily for word-of-mouth publicity and sales of movies and music. It is thus only natural that movie merchandising moves online,” Arun Sirdeshmukh, CEO and co-founder, Fashionara, said in a statement.

“Particularly for categories like fashion, online retailers offer the quickest and most efficient route to getting merchandise to market,” he added.

The collection will delight young shoppers, who love to mimic Bollywood.

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Posted by admin on September 21, 2012. Filed under Life & Style. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry