Former senior Google executive and new Yahoo CEO Marissa Mayer is six months pregnant. But that’s a non-issue for Yahoo board members who were impressed with her past achievements
Yahoo has found its new Chief Executive Officer in Marissa Mayer, a former Google search executive. What new turns and twists may happen at Yahoo with the new CEO? Enthusiasts, especially fans of various Yahoo online services, are quite excited about Ms. Mayer’s policies over the company and its new services. Indeed, Marissa has to deal with lots of challenges in Sunnyvale. The one-time online giant is going through one of its worst time in history. Ms. Mayer has taken charge of Yahoo when the company faces the prospects of going bust following intensifying competition from Google and other internet giants.
Major responsibilities for Marissa as a CEO
No one will say that Yahoo is in a good state now. The Sunnyvale-based web firm has lost ground in several major areas. Take the Flickr photo-sharing site, for example. Flickr was a prominent photo sharing site on web for a long time. The platform has now lost all its sheen to Facebook, Google’s Picasa and startups like Instagram. Courtesy Rafe Needleman of CNET, the design and features of Flickr look “old-school.” Similarly, Yahoo has an insignificant place in web search, online adverting and social media. Here are three major projects that Ms. Mayer should pay attention to during her initial days at Yahoo. The list is compiled in inspiration of Needleman’s list on CNet.
Flickr: Soon after the news came out on Yahoo!’s new CEO, the web has jumped on Ms. Mayer’s Twitter page to suggest her to rework Flickr. Lots of Yahoo! fans wanted the new CEO to revise the prominent photo sharing site on web. Sean Bonner, a Los Angeles-based Yahoo! buff, who is the co-founder of the nonprofit Safecast, activated a new site www.dearmarissamayer.com to demand her revamp Flickr. The only content in the site says, “Dear Marissa Mayer, please make Flickr awesome again.”
“It’s just been a total bummer how much it’s been neglected,” Bonner in an interview with Needleman said. “The core community has been screaming.” There are lots of other Yahoo! fans with the same sentiment. They look forward that the new CEO will take suitable steps to reinvigorate the photo sharing site.
Flickr was originally created by Ludicorp in 2004 as an image hosting and video hosting site. Yahoo! took over the site in 2005 and it has been one of the company’s remarkable online services since then. To sustain Flickr with its sheen, Yahoo! shut down Yahoo! Photos. Apart from being a mere site for sharing photos and keeping albums, Flickr has been widely used by bloggers to host images that they add on their blogs and social media pages.
Yahoo Messenger and Mail services: Yahoo may be one of the first to deliver mail and chatting services. But, Yahoo! Mail and Yahoo! Messenger still have “old-school” look and features. The interface of Yahoo Mail is quite disturbing. Compared to Gmail and other mail services, Yahoo! Mail hugely lacks luster. The same is the case with Yahoo! Messenger. It has a weak interface and lacks features in comparison to its rivals like G-talk (likely to be amalgamated with Google+’s Hangouts) and other services. The new Yahoo! CEO with her long design experience in Google will be focusing on revamping these services.
Connected TV: Yahoo! has the right approach with its ConnectedTV service. Indeed, there is less attraction towards Yahoo’s TV platform. The market is more focused on the failing Google TV and Apple TV. Yahoo! Connected TV becomes different with its cross-OS and cross-vendor features. It features a licensable widget platform, which is what the TV industry really looks for. According to Jeremy Toeman of TV tech startup Dijit, “nobody is doing the TV platform right. Yahoo! could be a big player.” Well, Yahoo! has a better likelihood to remain a powerful player in web-based TV services. The new CEO may take right steps in this regard.