Pebble blue cover manufacturing defect is a major cause of Samsung Galaxy S3 delay as US release date arrives for major telecom networks
Samsung Galaxy S III faces crucial shipping shortages in some leading markets. The carriers in the U.S. and Canada are stranded without having enough handsets to meet with the requirements from market. It looks like that the shortage is due to a last-minute design tweak to the flagship Android handset. Samsung was forced to throw out around one million blue cases of the Pebble Blue model due to the unsatisfactory manufacturing. Later, the company went for a design change with just ten days left for its official release in the U.S.
Carolina Milanesi of Gartner thinks that the shortage can be boiled down to Samsung’s overestimation of the contest in smartphone market. It is not anyway because the company has no trust in Galaxy S 3, the analyst adds. The Galaxy S III would not have the shortage especially when HTC One X is a sole rival for the device and the iPhone 5 is still far away. Customers have only the Galaxy S III as a major option for purchase at the moment. That is why there should not have any shortage or delay, analysts think.
As per Milanesi, Samsung would have a shortage of around two million units of S III due to the unexpected delay. That is, if Samsung could avail the handset properly in more markets it could have more sales. Samsung reportedly works quickly to solve the issue and to avail the S III for all waiting customers. The device is just coming to the U.S market through all its major carriers. Indeed, most carriers are overwhelmed by the demand for the S III, which was officially announced early May in London.
The South Korean tech maker has admitted in a written statement that its Galaxy S III had some shipment shortage. The company, however, claims that the issue has already been resolved and the distribution channels are working smoothly. As per Samsung, demand for the S III has been beyond the expectations. And it led to the unexpected shortage and delay in distribution. “It is simply that demand far exceeded our expectation. But that doesn’t mean we had set a very conservative demand forecast.”
Anyway, former CEO of Samsung Choi Gee-sung took a decision to throw away millions of Pebble Blue back cases just two weeks before the scheduled release of the device. The action was done citing the reason of manufacturing defects. Needless to mention, it might be the major reason for the delay in the distribution of the handset, which, of course, has received overwhelming demands in stores as Samsung says.
“It’s worth mentioning that the phone received some last minute design tweaks two weeks prior to its launch, after then CEO of the company, Choi Gee-sung, decided that hundreds of thousands of Pebble Blue back cases should be thrown away, because he didn’t find them satisfactory. The final design was only approved 10 days before the phone’s launch,” says Android Authority.
Samsung Galaxy possibilities
As per estimates, the Galaxy S3 is expected to become Samsung’s fastest selling handset ever. The sales of the device are expected to exceed 10 million units by next month. According to Barclays, Samsung could sell around 15 million units of the handset in the third quarter. The handset, which is known for many incredible features like Android 4.0 Ice Cream Sandwich, a large 4.8-inch display, quad core processor and others, is certainly the most valuable Android phone now. The entire world is waiting for the arrival of the handset for having a renovated experience with the Android platform.