Microsoft Surface tablets: will they really succeed
By AbdulVahid V
Microsoft’s new Surface tablets are hogging the limelight. The projected Windows 8-based machines are originally designed to compete with Google and Apple in tablet market. However, Surface tablets are beyond mere tablet PCs. Thanks to their large 10.6-inch screens, we can even call the gadgets as Ultrabooks. Microsoft has deliberately launched two Surface tablets; the Surface RT and Surface Pro. As you may know, the devices respectively represent Windows RT, the special ARM version and Windows 8, the professional version. Will Surface tablets gain ground in tablet market? It is not much complex to answer the question. The chance is high that Surface tablets can make a great influence in global tablet market, because of the following reasons, indeed.
Windows interface is familiar to many
Windows 8 and its variants follow the traditional Windows interface, though with some exciting modifications. Since most computer users in the world have Windows in their PCs, they are already well-versed with the interface. As Microsoft offers the same interface for Windows 8 and Windows RT, both the Surfaces and other Windows 8 tablets will get instant attention in market. Well, people are largely familiar with the interface, apps and other programs of the operating system and so they can access and sync content quite easily.
Microsoft can create an ecosystem
Microsoft has been a leader in the consumer market with its Xbox gaming console, Windows Phone and other products. The company can create a healthy ecosystem of Windows 8 with official tie-ups with multiple tech makers. The company already enjoys an exclusive deal with the Finnish mobile maker Nokia for its Windows Phone and Windows 8 as well. Similarly, it has agreements with multiple tech makers including HTC, Asus, Lenovo, ZTE and many others.
In short, what I would like to say is that the Redmond firm can create successful business deals with product makers and thus to nourish up a great ecosystem. This way, Microsoft can really defy Google, which lives up on a well-heeled ecosystem of product makers across the world. Google’s Android platform has a huge network of tech makers thanks to the well-fueled ecosystem, which is boosted by open source, however.
Surface is a business machine than iPad and an Android tablet
It is certainly a thing that doesn’t need much argument to establish. Windows 8 is known for many of its specialized business features such as MS Office, OneNote and high security measures. A big share of business people in the world might be using a Windows-powered PC or laptop. As the Windows 8 coming up with all such business apps, we have better reasons to think that the Surface tablets will storm the workplace.
Apart from the software side, the Surface tablets come with special keyboards and great design cues. “Unlike most other iPad challengers, the company’s Surface tablets actually attempt to bring some new design elements to the market. Microsoft says its 3mm touch cover “senses keystrokes as gestures,” enabling users to “type significantly faster than with an on-screen keyboard.” The cover comes in five colors and clicks onto the tablet via a magnetic connector,” notes CNN Money’s Michal Lev-Ram.
Microsoft targets laptops and Google, not just the iPad
Both the Surface tablets feature 10.6-inch displays. That is, the company has designed the devices not just as tablets. They are more Ultrabooks than mere tablet PCs. Indeed, as per some analysts, the company simply targets to meet up with Google and the new line of Ultrabooks with its new Surface tablets. At least, the Surface Pro is just a small Ultrabook with integrated HDD and other specs that make it more matchable with a small laptop than a tablet. As a whole, customers will embrace the Surface tablets as Ultrabooks and so they will perform beyond the range of tablets, which typically have 10.1-inch displays at the maximum.
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