2012 Euro cup of underwear: Nicklas Bendtner underwear ad was disgusting

June 17, 2012 | Filed under: Business | Posted by:

Nicklas Bendtner underwear is creating ripples during 2012 Euro cup. This seems to be the most absurd idea to promote a product, says Sami Ahmed of NVONews.Com

Money can do the most unthinkable of things as it came out in the Euro 2012. Controversy over sponsors’ logo on the dress in not new for any sport follower but that this could involve somebody’s undergarment is really bizarre.

Denmark striker Nicklas Bendtner’s pulled down his shorts and showed his underwear bearing the name of bookmaker Paddy Power from Ireland.

In a statement UEFA has said that disciplinary proceedings have been opened against Denmark’s Nicklas Bendtner for improper conduct. Interestingly showing the underwear is not the matter of concern. Football’s global body FIFA has the laws of the games and law four of those relates to the equipment and attire players can wear. This law says that underwear must be of the same main color as the shorts which means no one can wear underwear bearing other sponsors’ name. The problem is not reveling the underwear but revealing the sponsor’s logo.

That is why the UEFA has charged Bendtner with improper conduct for revealing an unofficial sponsor’s name on his underwear while celebrating a goal at the European Championship.

Bendtner has already been reprimanded on Thursday by the Danish Football Association which has official ties to a rival betting company.

Now the UEFA Control and Disciplinary Body would be sitting to consider the matter on Monday.

Apart from this underwear controversy UEFA has been busy handing out fines and sanctions to various federations for undesirable behavior.

UEFA is investigating an alleged racist chanting during a Group A match. In the match against the Czechs the Russains were accused of improper conduct and has been fined. The Russians were handed a suspended points deduction.

The Croatian Footbal Federation has also been for failing to control their fans during Sunday’s 3-1 victory over Republic of Ireland.

The fine was issued as fans threw fireworks and missiles in the field of play.

The German Football Federation has also been punished with a fine of 12,500 pound sterling because its fans threw paper onto the pitch in the match against Portugal. Political turmoil in Ukraine has also hit the Euro 2012.

Shortlink:

Posted by on June 17, 2012. Filed under Business. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry
  • John P

    I think it’s unfair to hold the FAs of each country responsible for their fans’ behaviour. It is up to the stadium stewards to exercise crowd control and explusion.